Web Governance and Management
Articles and resources about best practice in the governance and management of web sites.
- The 5-point ROI calculator
- by Steph. Helpful Technology, Posted on May 9, 2012. "... in yesterday's post on ten things to look for in a digital channel as part of a 21st century 'beating the bounds' visit, point 10 was about attempting a simple ROI assessment for the channel, to see whether it is worthy of further scrutiny with a view to making it more productive for the organisation. Here's a quick suggestion for how you might attempt that..."
- Beating the bounds: a starter for ten
- by Steph. Helpful Technology, Posted on May 8, 2012. "I really enjoyed a recent post by Tim Lloyd, head of digital at BIS, applying the principles of the ancient custom of 'beating the bounds' to the process of managing a government department's digital estate:
Like those dignitaries beating the bounds, I don't think it's about owning every part of the estate, but it is important to be aware of what's going on:
- listening to relevant conversations
- re-purposing the things that aren't working
- developing the better channels or ideas
- making sure there's some kind of consistency of experience, for people passing through or visiting the fringes..."
- Moving Away from Web Strategies and It's About Time
- Posted by Carl Haggerty. Governing People, November 14, 2011. "In my role one of the outputs that I was expected to create was a revised Web Strategy, which at first I was more than happy to do, I wrote the previous one so it wasn't really an issue to simply refresh it in line with current priorities and national drivers.
However once I got going I started to notice a difference in the conversations I was having with people and more importantly the conversations with people about 'the web'.
The big shifts were primarily about what people think 'the web' actually is?...
the reason for our current failures in our web technology and platform, our content, online services and even our online democracy offering all came down to the lack of a content strategy..."
- Web Governance: Becoming an Agent of Change
- by Jonathan Kahn. A List Apart Magazine, August 9, 2011. "The web's hit the big time in a way few of us imagined possible. So as people who make websites, you'd think we'd be celebrating our repeated successes in designing amazing user experiences, as the organizations we work for become increasingly successful. But many of us have noticed a problem in our work: the user experiences we deliver don't meet our expectations. Here's the problem: organizations are the context for our work, and when it comes to the web, organizations are broken.
Consider these common project scenarios: a website redesign, a web application, or an email or social media campaign. We keep hitting brick walls because the organization has problems with strategy, governance, execution, or measurement. We know that the project won't achieve its objectives, because we're working on the wrong horizon of focus. To fix this problem, we need to start talking about web governance..."
- 6 Commonly Ignored Website Requirements & 10 Tips To Remember
- by Kim Krause Berg. Search Engine Land, June 24, 2011. "The leading cause for website or software application failure is not having a requirements document prepared and shared with everyone attached to the project. Typically, business and functional specifications, along with possible web design guidelines are gathered.
What do most requirements documents miss?..."
- The Pros and Cons of Merging Two Websites
- by Brian Honigman. LunaMetrics, Posted on May 9, 2011. "Many companies often have a few web properties that fall within their brand's umbrella. In some cases having a few different websites makes sense because the subject matter of these different sites is specific enough to stand on its own. In other instances, the best option is to merge your websites into one because the content of the two sites is similar enough to exist within the same domain. Before completing such a merger of your brand's websites, make sure to take a good look at your websites and analyze the pros and cons of completing such a merger. Being aware of these factors will go a long way towards making the merger successful and will help guarantee your websites won't lose any of their existing rankings in search engines..."
- The 10 Step Site Migration Process
- by Simon Heseltine. Search Engine Watch, October 6, 2010. "A site begins with such fresh hopes -- that it's going to conquer its niche, or at least provide enough income to make its existence worthwhile. But what happens when it doesn't, or when it proves so worthwhile that it ends up being purchased by a competitor? How do you handle closing down, migrating, or merging a site? ..."
- Evaluating Your Web Site Goals
- by Kim Krause Berg. Cre8pc Usability & Holistic SEO, May 18, 2010. "One of my tasks when performing web site usability audits is understanding the goals and objectives its owner has in mind for it. Typically I can tell from some designs this wasn’t out from the beginning, so here is a quick review... When you first sat down to consider your plans, did you think about your business requirements? Why do you want a web site? What do you hope to accomplish? How will you do this?..."
- Web site migration handbook
- by David Hobbs, Version 1, April 2010. "This handbook attempts to: Provide checklists and be action-oriented; Explore considerations that may be important for your site migration. You may choose that you do not have the time, interest, or inclination to fully respond to all the concerns listed here, but I would recommend at least honestly reviewing them. There is often a trade-off that would be best approached with open eyes. Be holistic — this handbook looks at the term 'migration' broadly to all elements necessary to successfully move all or some of a site to a new CMS, and certainly not just the mechanics of content migration; Take a forest and trees view, with enough details to be meaningful without losing the big picture..."
- 14 Ways to Be the World's Worst Web Project Manager
- By Chris Roane. SitePoint, April 8, 2010. "There are a great number of ways to manage website projects, but regardless of your management style, there are behaviors that you should learn to avoid as much as possible. Steering clear of these pitfalls will not only allow you to get through projects on time and on budget, but will leave a very good impression on your clients, and win you more work in the future..."
- Measuring website costs
- Central Office of Information. Guidance number: TG128; Date issued: March 2009; Version: 1.0. "This guidance equips central government departments with a common method for measuring the cost of websites, providing the first step in determining value for money. This enables departments to answer Parliamentary Questions and Freedom of Information requests about expenditure on websites consistently and accurately..."
- Defining success for web projects
- eGov AU - Craig Thomler's personal eGovernment and Gov 2.0 thoughts and speculations from an Australian perspective, Wednesday, September 23, 2009. "Not all projects completely succeed. For a variety of factors some do not meet some or all of the original goals laid out for them. There is a tendency to label these projects as failures, to totally write them off and be more cautious when initiating similar projects in the future..."
- Great websites are boring to manage
- By Gerry McGovern. New Thinking, May 25, 2009 - Volume 14 Number 20. "Great websites help you complete simple, common tasks in a fast, efficient manner. They are boring to design and manage... It's hard to do the boring stuff like removing old content and making sure that every page has a unique title tag. Day-to-day web management is about rolling up your sleeves and getting your hands dirty with the nitty gritty stuff..."
- Website management: you can't automate everything
- By Gerry McGovern. New Thinking, April 20, 2009 - Volume 14 Number 15. "The biggest challenge a website manager has is to understand how humans work, not how content management software or search engines work... What do you get when you personalize crap content? Personalized crap content. What do you get when you distribute publishing rights to people who can't write, don't care about what they write, think metadata is a country bordering Outer Mongolia, and will never, ever review or remove what they publish? You get the website you deserve..."
- Management and Governance - US government websites
- Web Content Managers Advisory Council. February 17, 2009. "Want to improve web management and governance at your agency? Our Governance Task Group developed the following information and resources to help you understand what web governance is and what you can do to make sure your web governance structure is right for your agency..."
This category last updated: 10 May 2012