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Web Content
Articles and resources about trends and issues with web content and writing for the web.
2
Categories
- Landing Pages
- Articles and resources about website landing pages and how to optimise them for visitors and search engines.
- Web Sitemaps
- Articles and resources about best practice in developing a sitemap for your website.
5
Site Articles
- Guideline: About Us
- This guideline provides advice on implementing an About Us page as required by the Victorian Government Minimum Information Provision standard.
Added: 3 November 2006
Page views: 8,141
Rating: 3.5
Votes: 2
- Guideline: Contact Us
- This guideline provides advice on implementing website contact details as required by the Minimum Information Provision standard.
Added: 3 November 2006
Page views: 5,487
Rating: 0.0
Votes: 0
- Guideline: Page Last Updated
- This guideline provides advice on implementing a ‘Page Last Updated’ reference as required by the Minimum Information Provision standard.
Added: 3 November 2006
Page views: 5,181
Rating: 0.0
Votes: 0
- Guideline: Print Friendly
- This guideline provides advice on implementing print friendly web pages as required by the Consistent User Elements standard.
Added: 3 November 2006
Page views: 5,642
Rating: 0.0
Votes: 0
- Guideline: Publications
- This guideline provides advice on implementing publications lists as required by the Minimum Information Provision standard.
Added: 3 November 2006
Page views: 5,497
Rating: 0.0
Votes: 0
166
External Links
- Your Social Media Content Must Be Valuable
- By Liana Evans, Search Engine Watch, November 9, 2009. "... Value is one of the most important things to keep in mind when creating great content that will get audiences in social media communities to interact and engage with you. Without the value to the audience, you will get the inevitable "so what?"..."
Added: 17 November 2009;
Page views: 0
Rating: 0
Votes: 0
- How to Quote without Getting into Google's Duplicate Content Filter?
- by Ann Smarty. Search Engine People, 27 October 2009. "... There are no "official" Google rules as to citing. The only thing we know is that Google loves unique content and filters out duplicate entries. There are no set standards as to how many duplicate words or set of words should be found in two documents for them to be considered duplicates or partial duplicates. So the only thing we can do is to make educated guesses. And to make them really educated, let's take a look at official rules and known precedents..."
Added: 28 October 2009;
Page views: 0
Rating: 0
Votes: 0
- Writing Great Web Site Content (for Users and Spiders)
- by Paula Allen. Bruce Clay, October 16, 2009. "Content is what the Web is all about. To attract visitors and impress search engine spiders, your Web site needs good text content and plenty of it. That's why we placed content at the foundation of our SEO Hierarchy of Needs. Building a strong foundation takes work. To make your content development goals a little bit easier, we've put together these tips for writing good content that can help you create text that's both readable and rankable for your Web site..."
Added: 19 October 2009;
Page views: 0
Rating: 0
Votes: 0
- New parameter handling tool helps with duplicate content issues
- Posted by Tanya Gupta and Ningning Zhu, Software Engineers. Google Webmaster Central Blog, Monday, October 5, 2009. "Duplicate content has been a hot topic among webmasters and our blog for over three years... We're happy to announce another feature to assist with managing duplicate content: parameter handling. Parameter handling allows you to view which parameters Google believes should be ignored or not ignored at crawl time, and to overwrite our suggestions if necessary..."
Added: 8 October 2009;
Page views: 1
Rating: 0
Votes: 0
- Reunifying duplicate content on your website
- Posted by John Mueller, Webmaster Trends Analyst, Google Zürich. Google Webmaster Central Blog, Tuesday, October 6, 2009. "Handling duplicate content within your own website can be a big challenge. Websites grow; features get added, changed and removed; content comes—content goes. Over time, many websites collect systematic cruft in the form of multiple URLs that return the same contents. Having duplicate content on your website is generally not problematic, though it can make it harder for search engines to crawl and index the content. Also, PageRank and similar information found via incoming links can get diffused across pages we aren't currently recognizing as duplicates, potentially making your preferred version of the page rank lower in Google..."
Added: 8 October 2009;
Page views: 0
Rating: 0
Votes: 0
- User-Generated Content Strategy Tips
- By Christine Beardsell, ClickZ, October 6, 2009. "... One of the most common concerns for marketers is losing control of the brand message. This is because at the heart of user-generated content is interpretation; someone is taking her perception and understanding of the brand and creating her own opinion, vision, and message..."
Added: 7 October 2009;
Page views: 0
Rating: 0
Votes: 0
- Deduping Duplicate Content
- By P.J. Fusco, ClickZ, September 23, 2009. Discusses how duplicate content on the web comes about and what you can do about it.
Added: 24 September 2009;
Page views: 0
Rating: 0
Votes: 0
- Duplicate content and multiple site issues
- Posted by Greg Grothaus, Search Quality Team. Google Webmaster Central Blog, Tuesday, September 15, 2009. "Last month, I gave a talk at the Search Engine Strategies San Jose conference on Duplicate Content and Multiple Site Issues. For those who couldn't make it to the conference or would like a recap, we've reproduced the talk on the Google Webmaster Central YouTube Channel. Below you can see the short video reproduced from the content at SES..."
Added: 22 September 2009;
Page views: 7
Rating: 0
Votes: 0
- Consumers are spending the lionshare of their time online with content
- Internet Activity Index Reveals Consumers Spend More Time Online with Content Than Community and Communications. Online Publishers Association, New York, NY – September 17, 2009. "Internet users continue to spend a majority of their time with Content sites, up from 34 percent of total time spent in 2003 to 42 percent in 2009, a 24 percent increase, according to the Online Publishers Association (OPA). The OPA today announced a six-year analysis of its Internet Activity Index (IAI), a monthly gauge of the time being spent with Commerce, Communications, Community, Content and Search. And, while consumers may be spending significant time with Community sites, it’s coming at the expense of their time with Communication sites whose core capabilities are email and Instant Messaging (IM)..."
Added: 21 September 2009;
Page views: 0
Rating: 0
Votes: 0
- Glass Half Full? 51 Percent Of Newspaper Publishers Believe Charging For Online Content Can Succeed
- by David Kaplan. PaidContent.org, 14 September 2009. "As newspapers increasingly mull methods of building paywalls, an American Press Institute study (via Reflections of a Newsosaur) suggests there's not much confidence that doing so will work. In a poll of publishers from 118 U.S. papers, only 51 percent think getting users to pay for content can succeed; the rest say that paywalls will not be viable businesses or aren’t exactly certain..."
Added: 15 September 2009;
Page views: 0
Rating: 0
Votes: 0
- Learning to speak and listen to the language of the internet
- by Craig Thomler. eGov AU - Craig Thomler's personal eGovernment and Gov 2.0 thoughts and speculations from an Australian perspective, Thursday, September 10, 2009. "... When government departments go online they often continues speaking in their native tongue - using 'govvie speak' - which often uses different words and definitions than everyday speech. This usually isn't a deliberate attempt to obfuscate. Often departments are trying to communication well, spelling complex meanings out clearly and precisely. Generally career public servants, public sector lawyers and specialist communicators work hard to find exactly the right words to communicate what their department wishes to say. So where can this go wrong?..."
Added: 10 September 2009;
Page views: 0
Rating: 0
Votes: 0
- 5 Tips To Achieve Alignment Between SEO Keyword Strategy and Content
- by Allison Halter. Search Engine Land, September 9, 2009. "When optimizing a website for search, it is critical to target the right keywords as they play an important role in its overall success. Given that, it's not surprising that when a page on a website has a subpar performance in search, many marketers jump to change its keywords. But doing so could be a mistake. Let's take a look at why..."
Added: 10 September 2009;
Page views: 0
Rating: 0
Votes: 0
- 5 Elements of Great Website Copy
- by Angie Haggstrom. Search Engine People, September 9, 2009. "... Whether you choose to write the copy yourself, have a friend do it, or hire a professional, you need to have great website copy. Your online and offline business depends on it. So, what makes the difference between great website copy and the junk stuff anyway?..."
Added: 10 September 2009;
Page views: 0
Rating: 0
Votes: 0
- The 3 Secret Steps for Creating Viral Content That the Expert Copywriters Won't Tell You
- by Angie Haggstrom. Search Engine People, September 2, 2009. Discusses how to start "real article marketing and using social media to its advantage" by learning your target market, working out the finer points of each social media site and developing your content based on this information.
Added: 7 September 2009;
Page views: 0
Rating: 0
Votes: 0
- 20 tips for writing for the web
- by Eric Reiss. FatDUX blog, August 7, 2009. "There are a lot of writing tips floating around cyberspace. Most deal with general writing skills, which are actually less important than you might think. The truth is, most online readers don't care much about grammar, spelling, and punctuation as long as they get the information they need. That said, good grammar does build trust in your organization. So does proper spelling – so proofread your text and ask a professional copywriter to look it over if at all possible. Here are some of the many tips I give our clients during my popular 'Writing for the web' workshop..."
Added: 28 August 2009;
Page views: 0
Rating: 0
Votes: 0
This category last updated: 06 February 2006
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