by Jon Goldman. Mashable, 30 June 2010. "Every time you navigate from website to website, or video to video, you're driven by the experience. And yet, when we share content online — whether it's scrolling through a Flickr (Flickr) photostream from your friend's wedding, or a live-streaming video — we are often left feeling that something is missing; that for all of the attention on social networking, there are few social media experiences that match the fun of hanging out together with friends in person..."
Further information on Why Social Experience is the Future of Online Content
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