By Gerry McGovern. New Thinking, June 28, 2010. "Separating the top tasks from the tiny tasks is one of a web manager's most important responsibilities... The tiny tasks reduce customer satisfaction, sales, productivity, efficiency. They negatively impact every metric that really matters. The top task is the elephant in the room. The tiny tasks are the 800 mice in the room."
Further information on Web manager: Top tasks versus tiny tasks
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