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Web Content That Persuades and Motivates

By Chandler Turner. UXMatters, Published: November 22, 2010. "There are several key elements that are missing from a large number of Web sites, and these missing elements often lead to bad user experiences and the total ineffectiveness of those sites... In this article, I am going to explore the written Web site content whose purpose is to cause prospective customers to take action—or that results in their not taking action—from the perspective of its achieving a company's sales and marketing goals..."

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Added: 23 November 2010 Page views: 405 Rating: 0 Votes: 0
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Last updated: 23 November 2010