by Gerry Mcgovern, New Thinking, 14 December 2009. "In an age when time is the most valuable resource of all, it is vital to lead with the need, to answer the question as quickly and concisely as possible... It's not easy being in customer support. We customers are demanding and highly impatient. Often, we are annoyed because something has gone wrong with a product we bought or because we can't find the answer we need on the website. So, please get to the point..."
Further information on The importance of getting to the point
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