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The decline of the homepage

By Gerry McGovern. New Thinking, April 19, 2010. "More and more customers are going straight to specific pages on your website, rather than the homepage... Your customers don't want to get to your homepage. At best, the homepage is merely a series of signposts that will help them head in the right direction. Unfortunately, too many marketers and communicators are destroying whatever credibility their homepages have left with customers by filling them with useless graphics and meaningless words..."

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Added: 19 April 2010 Page views: 489 Rating: 0 Votes: 0
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Last updated: 19 April 2010