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The accidental website visitor

By Gerry McGovern. New Thinking, April 4, 2011. "It's very important that you don't attract the wrong type of person to your website... We manage what we can easily measure. It's easy to measure volume. But just because it's easy to measure doesn't mean it's the right thing to measure. When we manage what's easy to measure, rather than what is right to measure, we're not really managing at all..."

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Added: 4 April 2011 Page views: 761 Rating: 0 Votes: 0
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Last updated: 4 April 2011