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Six rules for producing optimised web content

by James Gurd. Econsultancy, Posted 24 November 2010. "Content is king for many reasons but principally because content helps satisfy your visitors' information needs, driving conversion, and it enables search engines to include your webpages in SERPs for relevant keywords and phrases. So why do many web owners fail to keep their websites fresh and leave old content hanging around waiting to be put out to pasture? The common theme I’ve picked up on is that web teams struggle to know what content to produce and how to prove that the time invested has an ROI, so it becomes their bete-noire. This blog tackles the first dilemma and sets out simple rules that will help structure the creation of relevant content..."

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