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SEO: Why 65 Percent of Top 20 E-Commerce Sites Are Missing the Boat

by Cathy Halligan. Clickz, March 1, 2011. "Sales originate through traffic. Google is the number one source of traffic, accounting for up to 80 percent of total traffic on e-commerce sites (organic, paid, and shopping). Does Google like your site? And, most importantly, does Google like and deliver traffic to your product page, on which the "add to cart" button is located? We analyzed the top 20 e-commerce sites (Internet Retailer Top 500 Guide 2010) and here's what we found. While most sites do a good job optimizing their pages/URLs, many sites have ignored their user-generated content (UGC), which is unfortunate, because that content is often the most valuable in Google's eyes..."

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