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Optimizing Website & Landing Page Copy - A 10 Step Process By Bryan Eisenberg May 22nd, 2009
By Bryan Eisenberg. FutureNow, May 22, 2009. Bryan's 10 steps include: 1. Headlines; 2. First Mental Image; 3. WIIFM; 4. Check for We-We; 5. Remove the Black Words; 6. Reformatting for Readability; 7. Improve Your Verbs; 8. Wording in Links and Calls to Action; 9. Words Exist in Other Places Than Just Your Copy; 10. When All Else Fails – Use the Sucking Wind Checklist.
Further information on Optimizing Website & Landing Page Copy - A 10 Step Process By Bryan Eisenberg May 22nd, 2009
Last updated: 21 December 20092
Related Links
- Optimize Your Copy for Skimming and Scanning
- By Daniel McGuigan. FutureNow, July 9, 2008. "... Great copy that comes in dense blocks of text often never gets the chance to convert visitors because it never gets read. Most Web pages – as well as the copy on those pages – are skimmed and scanned before they’re read. Web visitors want to make sure they are in the right place and reading the right section or content before digging in. So making a few easy formatting changes can yield some huge conversion improvements by allowing visitors to easily orient themselves to your content..."
Added: 10 July 2008
Rating: 0
- Optimizing Copy
- by Bryan Eisenberg. Market Motive "Copy is the most persuasive element of any webpage which makes copywriting the most important skill for conversion. It's more than just writing sexy copy, however. Copywriting includes how to format text for readability, how to convey a good first impression, how to know when less is more, and much, much more. In this video, Bryan Eisenberg reveals the tip of the copywriting iceberg as he walks you through a 10-step process for improving the copy on your website. Length: 20 min..." Available until January 1, 2010
Added: 21 December 2009
Rating: 0
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