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Optimizing Copy
by Bryan Eisenberg. Market Motive "Copy is the most persuasive element of any webpage which makes copywriting the most important skill for conversion. It's more than just writing sexy copy, however. Copywriting includes how to format text for readability, how to convey a good first impression, how to know when less is more, and much, much more. In this video, Bryan Eisenberg reveals the tip of the copywriting iceberg as he walks you through a 10-step process for improving the copy on your website. Length: 20 min..." Available until January 1, 2010
Further information on Optimizing Copy
Last updated: 21 December 2009Related Links
- Optimizing Website & Landing Page Copy - A 10 Step Process By Bryan Eisenberg May 22nd, 2009
- By Bryan Eisenberg. FutureNow, May 22, 2009. Bryan's 10 steps include: 1. Headlines; 2. First Mental Image; 3. WIIFM; 4. Check for We-We; 5. Remove the Black Words; 6. Reformatting for Readability; 7. Improve Your Verbs; 8. Wording in Links and Calls to Action; 9. Words Exist in Other Places Than Just Your Copy; 10. When All Else Fails – Use the Sucking Wind Checklist.
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