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Online Newsrooms Content Marketing Checklist: 'Tis the Season & the Future

by Lisa Buyer. Search Engine Watch, December 7, 2011. "... Have you looked at your online newsroom lately? If you don’t have one, you aren't alone. About half (48.4 percent) of corporate communicators report having an online newsroom, and almost 13 percent more indicate an intention to develop one in the future.

So what does this mean, practically speaking? Think about it: 52 percent of corporate communicators don’t have an online newsroom. How about making that number work for you as a competitive SEO and content marketing advantage? This could be your marketing secret weapon and competitive advantage for 2012..."

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