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Moving Away from Web Strategies and It's About Time

Posted by Carl Haggerty. Governing People, November 14, 2011. "In my role one of the outputs that I was expected to create was a revised Web Strategy, which at first I was more than happy to do, I wrote the previous one so it wasn't really an issue to simply refresh it in line with current priorities and national drivers.

However once I got going I started to notice a difference in the conversations I was having with people and more importantly the conversations with people about 'the web'.

The big shifts were primarily about what people think 'the web' actually is?...

the reason for our current failures in our web technology and platform, our content, online services and even our online democracy offering all came down to the lack of a content strategy..."

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