By Tim Ash, Search Engine Watch, November 11, 2009. "A landing page testing program has to be established before becoming an ongoing or periodic activity in the online marketing department. The success of the first test is critical for establishing the long-term momentum for subsequent tests. Let's look at some strategies you could pursue as you get started..."
Further information on How to Get Started on Landing Page Optimization
Last updated: 12 November 2009
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