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Landing Pages
Articles and resources about website landing pages and how to optimise them for visitors and search engines.
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78
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- Probability Theory for Landing Page Testing
- by Tim Ash. Search Engine Watch, February 28, 2011. "Probability theory is a branch of mathematics that deals with the description and analysis of random events... So how does all of this apply to landing page optimization?..."
Added: 29 March 2011;
Page views: 373
Rating: 0
Votes: 0
- Leveraging The Tension Between Conversion Optimization & SEO
- by Eric Enge. Search Engine Land, November 8, 2010. "In today's post I am going to discuss the importance of conversion optimization (or landing page optimization), why it is critical to online marketing success and how it interacts with SEO. I am not going to cover conversion optimization in as much depth as the team that writes the conversion science column, but will set the stage for understanding the way it impacts SEO. There are a few major factors which are at the root of conversion optimization, such as..."
Added: 9 November 2010;
Page views: 406
Rating: 4
Votes: 1
- Limitations of Personas in Landing Page Testing
- by Tim Ash. Clickz, August 30, 2010. "One of the tools commonly used in usability testing and user-centered design is a persona. A persona is a fictional person who acts as a representative stand-in for a large class of representative visitors to your site. Personas should be developed by observing usability tests, conducting contextual interviews (working in their actual typical environment), online surveys, focus groups, and regular interviews (where you don't observe people working)..."
Added: 31 August 2010;
Page views: 1,322
Rating: 0
Votes: 0
- TV ad landing pages: ten best practices
- Posted by Graham Charlton, E-consultancy.com, 11 August 2010. "It is now common practice for brands to include URLs or search calls to action within TV ads to encourage viewers to go online and find out more... With this in mind, here are ten best practices to help brands tempt customers online and make the most of any leads..."
Added: 12 August 2010;
Page views: 478
Rating: 0
Votes: 0
- The Anatomy Of A Great Social Media Landing Page
- by Brian Massey. Search Engine Land, July 28, 2010. "... Increasing conversion rates around social media requires that we change our tactics. I'm going to introduce you to the 'social media landing page' and show you why you need to use this proven tool..."
Added: 29 July 2010;
Page views: 597
Rating: 0
Votes: 0
- The 12-Step Landing Page Rehab Program [Infographic]
- Posted by Oli Gardner. SEOmoz Blog, July 26, 2010. Provides a 12 step process to improve the conversion rates of your landing pages.
Added: 28 July 2010;
Page views: 458
Rating: 0
Votes: 0
- Mapping Anchor Text To Landing Pages
- by Julie Joyce. Search Engine People, July 7, 2010. "No matter what your method of link building is, it's good to have an idea of your desired anchor text for each major page on your site. Usually, if someone links to you without being asked, you won't have the opportunity to choose your anchor text but if you've written your content in such a way that the main keywords are obvious, you'll see that, many times, you'll get the anchor text that you want. That's why being clear and making your page theme obvious is so critical..."
Added: 19 July 2010;
Page views: 1,012
Rating: 0
Votes: 0
- The READY Conversion Optimization Framework
- by Scott Brinker. Search Engine Land, June 16, 2010. Scott's READY framework for conversion optimization. READY is an acronym that stands for five dimensions of a great conversion-oriented landing experience: Relevant, Engaging, Authoritative, Directional, Yield optimal...
Added: 17 June 2010;
Page views: 582
Rating: 0
Votes: 0
- Landing Page Optimization 101
- By Ron Jones, ClickZ, June 14, 2010. "Regardless what tool you use to drive traffic to your site, landing page optimization should be an important step in your process. It all comes down to providing a page of content that searchers were ultimately looking for. Searchers get to your site in many different ways, but you must deliver on promises that prompted them to get them there. So how do you improve your landing pages and test for best results? Let's review tips on improving landing page performance and methods for testing those improvements..."
Added: 15 June 2010;
Page views: 400
Rating: 0
Votes: 0
- Usability Basics for Landing Page Design
- By Tim Ash, ClickZ, May 24, 2010. "... When we are considering usability for landing pages, we should always take into account the following picture of our visitor's typical mind-set and behavior: The visitor has extreme impatience. The visitor's commitment level to your website is low. Text is scanned, not read. The visitor has a short fixation on more prominent items of interest. The visitor will pay attention to certain kinds of pictures. The visitor's typical desired next action is to click on something..."
Added: 25 May 2010;
Page views: 728
Rating: 0
Votes: 0
- 5 Dimensions of Landing Page Element Success
- By Bryan Eisenberg, ClickZ, April 9, 2010. "Last time, I shared with you the 10 landing page elements, such as the call to action, that make up the anatomy of a landing page. Once you have identified your elements, there are five dimensions to evaluate if the elements will work at converting your visitors. The five dimensions are: Relevance; Quality; Location; Proximity; Prominence..."
Added: 12 April 2010;
Page views: 315
Rating: 0
Votes: 0
- How To Create High-Converting Landing Pages
- by Crosby Grant. Search Engine Land, April 7, 2010. "In this post I present some intermediate level landing page optimization tactics. I toss in a couple of real-world scenarios and we will work from some basic assumptions. This article is targeted for Google AdWords advertisers with direct marketing goals in mind, although the same principles apply to other search engines just as well..."
Added: 8 April 2010;
Page views: 373
Rating: 0
Votes: 0
- Anatomy of a Landing Page: Design Elements Exposed
- By Bryan Eisenberg, ClickZ, March 26, 2010. "Landing pages have become an important part of the marketer's toolbox. To create effective landing pages, you should understand the anatomy of a landing page and it should be part of your landing page and optimization framework. After optimizing thousands of landing pages over the years, I want to offer this framework for understanding the 10 key elements of a landing page..."
Added: 29 March 2010;
Page views: 401
Rating: 0
Votes: 0
- How Your Graphic Designer Is Killing Your Conversion Rate
- By Tim Ash, ClickZ, March 15, 2010. "... The key to effective landing page design is clarity. The purpose of your landing page must be clear. The visitor should be focused on taking a simple path that leads to the desired conversion action. This simple path should arise out of the Zen-like stillness of your landing page..."
Added: 16 March 2010;
Page views: 321
Rating: 0
Votes: 0
- Optimizing Your PPC Campaign Landing Pages
- By Julie Batten, ClickZ, March 15, 2010. "... A campaign landing page is typically a standalone page that is created specifically as a destination for marketing activities. As they are created with specific goals in mind, campaign landing pages typically perform better than regular Web site pages at converting visitors. Let's look at the various considerations when building a campaign landing page and some recommended best practices to apply when doing so..."
Added: 16 March 2010;
Page views: 224
Rating: 0
Votes: 0
This category last updated: 5 July 2012
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