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Landing Pages
Articles and resources about website landing pages and how to optimise them for visitors and search engines.
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- Killer Landing Pages: 3 Examples of Landing Pages that Convert
- by Erez Barak. Search Engine Watch, March 19, 2012. "Your goal is to optimize landing pages for customer experience and business conversion success. To learn how to do this (in addition to reading ) it helps to look at some landing pages that illustrate "greatness." As a quick refresher, "7 Tips for Landing Page Greatness" outlines the criteria for landing page success:..."
Added: 26 March 2012;
Page views: 147
Rating: 0
Votes: 0
- 10 Form Optimization Tips For Landing Pages
- by Mona Elesseily. Search Engine Land, January 23, 2012. "Over the years, I've done a lot of work with form optimization. In this article, I'll cover some tried and true form optimization tips. I've done most of my testing on the PPC side, but obviously, the information can also be used effectively to improve overall form conversions on websites..."
Added: 15 February 2012;
Page views: 160
Rating: 0
Votes: 0
- What Is A Landing Page And How Is It Used?
- Written by Lindsey Marino. Search Engine People, 7 December 2011. "A landing page is web page that provides further information after a potential client clicks on a smaller embedded advertisement on another webpage. Also known as lead capture pages, landing pages are useful because they provide information directly related to the advertisement selected by the viewer. Clients typically arrive on a landing page by following links from a variety of social media, email, and search engine optimized advertising campaigns. Companies hope to convert this initial interest into a sale or obtain contact information from the client using either reference or transactional landing pages..."
Added: 13 December 2011;
Page views: 207
Rating: 0
Votes: 0
- Building Effective Landing Pages - in pdf format (710kb)
- (This document requires the use of Adobe Acrobat Reader). Get more conversions with lower bids in your online marketing campaigns. Marketo, 2009. "... Landing pages are important for two reasons: 1. Search engines care about the relevancy of the landing page, so a high-quality landing page gets better PPC ranking (and more clicks) for less money. 2. A relevant and optimized landing page has dramatically higher conversion rates, meaning you get more leads for your money..."
Added: 9 November 2011;
Page views: 155
Rating: 0
Votes: 0
- The 5 Keys to Conversion Rate Optimization
- by John Lynch, Search Engine Watch, September 7, 2011. "While search engine marketers are frequently vulnerable to obsession with data points, such as unique visits and rankings, the success of any SEM program will ultimately be judged by bottom-line revenue. One of the quickest ways to improve ROI from search campaigns is to improve conversion rates from current traffic. Even a 0.5-1 percent conversion rate increase can have dramatic results in the overall health of a company. Below are the top five ways to improve conversion rates for organic and paid landing pages..."
Added: 8 September 2011;
Page views: 317
Rating: 0
Votes: 0
- The Backward Landing Page
- by Brian Massey. ClickZ, August 31, 2011. "... Instead of starting with a template, start your landing page from the call to action and build it backwards. This will avoid the introduction of elements that reduce your conversion rates unnecessarily..."
Added: 1 September 2011;
Page views: 190
Rating: 0
Votes: 0
- Create a Robust Landing Page Testing Strategy
- by Nathan Linnell. Search Engine Watch, August 18, 2011. "Landing pages are frequently pushed to the back burner when creating digital marketing campaigns even though they can often have the single greatest impact on the campaign's success. This is particularly surprising considering landing pages have been a frequent topic that's been written about and discussed for years..."
Added: 18 August 2011;
Page views: 180
Rating: 0
Votes: 0
- The Purpose-Driven Website
- by Tim Ash. ClickZ, August 15, 2011. "What is the purpose of your landing page? This seems like a simple question. But the vast majority of us cannot answer it in a simple and cogent sentence. Websites and landing pages have a tendency to become overgrown like a dense jungle. With no clear purpose, they evolve into a grab bag of unrelated tidbits - each one seeking to compete for visitors' attention. It's time to do some pruning. Here's a simple method for defining the purpose of your site, and ensuring that your landing pages and overall site structure and content support that purpose..."
Added: 17 August 2011;
Page views: 308
Rating: 0
Votes: 0
- Landing Page Battles Of The Flat Foreheaded
- by Brian Massey. Search Engine Land, July 27, 2011. "If you run into a marketer with a flat forehead, odds are that they have been working on landing pages. Landing pages are are a fantastic conversion tool. Because they are so often tested, we know a great deal about what is likely to work on a landing page. Unfortunately, managers and designers prefer their own rules..."
Added: 28 July 2011;
Page views: 203
Rating: 0
Votes: 0
- How To Track Social Conversions On Landing Pages
- by Scott Brinker. Search Engine Land, June 15, 2011. "... By social conversion, we mean a social-oriented action that a user takes on one of your pages: clicking a Facebook Like button, clicking a Twitter Follow button, or clicking a new Google +1 button..."
Added: 18 July 2011;
Page views: 562
Rating: 0
Votes: 0
- 3 Low Hanging A/B Testing Opportunities To Increase Conversion Rate
- by Paras Chopra. Search Engine Land, June 8, 2011. "... Headlines, call to action button and social proof. These three elements of a landing page are low hanging opportunities that all marketers can utilize to increase conversion rate. But a key point to note here is that these are opportunities for testing and not a guarantee of increasing conversion rate..."
Added: 9 June 2011;
Page views: 436
Rating: 0
Votes: 0
- Probability Theory for Landing Page Testing
- by Tim Ash. Search Engine Watch, February 28, 2011. "Probability theory is a branch of mathematics that deals with the description and analysis of random events... So how does all of this apply to landing page optimization?..."
Added: 29 March 2011;
Page views: 318
Rating: 0
Votes: 0
- Leveraging The Tension Between Conversion Optimization & SEO
- by Eric Enge. Search Engine Land, November 8, 2010. "In today's post I am going to discuss the importance of conversion optimization (or landing page optimization), why it is critical to online marketing success and how it interacts with SEO. I am not going to cover conversion optimization in as much depth as the team that writes the conversion science column, but will set the stage for understanding the way it impacts SEO. There are a few major factors which are at the root of conversion optimization, such as..."
Added: 9 November 2010;
Page views: 356
Rating: 4
Votes: 1
- Limitations of Personas in Landing Page Testing
- by Tim Ash. Clickz, August 30, 2010. "One of the tools commonly used in usability testing and user-centered design is a persona. A persona is a fictional person who acts as a representative stand-in for a large class of representative visitors to your site. Personas should be developed by observing usability tests, conducting contextual interviews (working in their actual typical environment), online surveys, focus groups, and regular interviews (where you don't observe people working)..."
Added: 31 August 2010;
Page views: 1,174
Rating: 0
Votes: 0
- TV ad landing pages: ten best practices
- Posted by Graham Charlton, E-consultancy.com, 11 August 2010. "It is now common practice for brands to include URLs or search calls to action within TV ads to encourage viewers to go online and find out more... With this in mind, here are ten best practices to help brands tempt customers online and make the most of any leads..."
Added: 12 August 2010;
Page views: 408
Rating: 0
Votes: 0
This category last updated: 26 March 2012
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