by Stoney deGeyter. Search Engine Guide, August 27, 2010. "... Your content should work like directions. It needs to inform and make clear what the next step is. Giving your visitors clear directions doesn't have to be difficult. You don't have to re-write all of your content, adding in long prose of "here's what we want you to do next". All you have to do is some simple re-working of key areas. Action words, Calls to Action and Textual Links..."
Further information on How to Ensure Your Website Gets Some Action
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