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Does Your Content Know Where Your Audience Is?

by Stoney deGeyter. Search Engine Guide, July 22, 2010. "One of the first things you need to do when developing your website is to perform research on your target audience. Without it, you won't know who you are trying to sell to, or how to reach them with your content. The best way to attract the specific customers you want and make sure you are meeting the needs of your audience is to write your content specifically for them. But even knowing who your audience is doesn't mean you're able to speak to them on their level unless you know where they are in the buying process..."

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Added: 28 July 2010 Page views: 601 Rating: 0 Votes: 0
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Last updated: 28 July 2010