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Creating a Custom Content Strategy: Content Audit and Analysis

by Angie Nikoleychuk (Haggstrom). Search Engine People, July 12, 2010. "How good is your content strategy? Are you sure? So many companies think they have a strong content strategy until they actually start looking at it. It's really not done on purpose, however. In many instances, it's simply not being aware of the full range of benefits quality content has. Then, you need to consider who each of those pieces of content are aiming at, what style, and what type they are. Finally, you need to look at what their purpose is and whether or not they're achieving that efficiently or not..."

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