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Conversion-Optimized Touch Points: The Thank You Page

by Sandra Niehaus. Search Engine Land, June 23, 2010. "In the field of conversion optimization, there's an understandable focus on landing pages. But why stop there? Every single touch point is an opportunity to improve the user experience and the bottom line. In this article I look at ways to optimize one of these oft-overlooked points: the thank you page. What is a thank you page? Broadly put, I define a thank you page a the page (or view) that displays immediately after an interaction is complete. For the sake of brevity I'm going to focus on only three types: post-sale, post-lead-generation (i.e. a white paper download) and post-donation..."

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