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Content management equals continuous improvement

By Gerry McGovern. New Thinking, November 29, 2010. "Managing content can yield enormous rewards, but it requires a continuous improvement model... Most content management models terminate at publication. Once the webpage or website is actually published, the project is complete. Huge quantities of print content are still being taken and being reproduced on the Web because that's the quickest and cheapest option. Localization is in essence a sweatshop activity for content. The whole drive is to reduce costs rather than increase value. Properly managed, content has fabulous potential to deliver value. But too many organizations treat their website like a coalmine when they should be managing it like a goldmine..."

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