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Complications with Content

by Neha Singh. UX Booth, October 14, 2010. "Any good online user experience is not just about well-planned design — it is also about the actual 'meat of the matter' — content. Unless web content is usable, targeted, and relevant, websites will not communicate the correct messages to their purported user bases. In general, content isn't associated with user experience discussions. It's 'copy' and is considered a simple, last minute thing. However, in reality, content is difficult and time consuming and has a life cycle of its own. Unless this fact is recognized in every usability project, websites may continue to face failures..."

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