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Complete Beginner's Guide to Content Strategy

by Andrew Maier. UX Booth, July 20, 2010. ""Content strategy plans for the creation, publication, and governance of useful, usable content," says Kristina Halvorson, author of the book Content Strategy for the Web. "It plots an achievable roadmap for individuals and organizations to create and maintain content that audiences will actually care about. It provides specific, well-informed recommendations about how we’re going to get from where we are today (no content, or bad content, or too much content) to where we want to be (useful, usable content people will actually care about)."..."

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Added: 16 November 2010 Page views: 433 Rating: 0 Votes: 0
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Last updated: 16 November 2010