by Jessica Lee, Bruce Clay, Inc., February 15, 2011. "In 2010 and early 2011, Google made several changes to its algorithm targeting spammy or low-quality websites. Specifically, two algorithm changes target sites that don't have the most relevant or quality content for a user's query. In typical Google fashion, we don't have specific details into the search engine's criteria of good content; however, based on what we do know about writing quality content, we can offer tips on how to create it. What is good content? It's a question that comes up frequently and can be hard to define. To start, let's talk about what good content isn't..."
Further information on Back to Basics: Creating Quality Content for the Web
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