By Robin Neifield, ClickZ, May 20, 2010. "... A content strategist is not a glorified copy writer. That person is responsible for a comprehensive strategy that requires an intimate understanding of business requirements. Their work will greatly influence timelines and budgets. They will have to factor in implications and impacts as varied as IA/UX, SEO (define), project flow, audience feedback and participation, marketing goals, and messaging, plus keep up with the pace of change unique to each project..."
Further information on A Word About Content
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