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Articles and resources about trends and issues with web content and writing for the web.
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- Web content migration: disastrous strategy
- By Gerry McGovern. New Thinking, November 24, 2008 - Volume 13 Number 45. "There is probably no worse strategy for an intranet or public website than content migration. It is doomed to failure from the very start..."
Added: 26 November 2008;
Page views: 637
Rating: 0
Votes: 0
- Goal-Oriented Content Optimization
- By P.J. Fusco, The ClickZ Network, November 19, 2008. "... Content optimization a time-honored strategy for attaining and maintaining top performance in the search engines. It tends to keep giving and giving over time, as long as you mind the metrics and respond to new challenges accordingly..."
Added: 20 November 2008;
Page views: 663
Rating: 0
Votes: 0
- Business case for deleting content
- By Gerry McGovern. New Thinking, November 17, 2008 - Volume 13 Number 44. "The more you delete, the more you simplify. The more you simplify, the more you increase the chances of your customers succeeding on your website..."
Added: 17 November 2008;
Page views: 577
Rating: 0
Votes: 0
- How you can increase traffic to Government websites with Government Press Releases
- by Cheryl Hardy. eGov AU - eGovernment thoughts and speculations from an Australian perspective, Monday, November 17, 2008. "... You are a government web manager. Imagine you live in a perfect world. (Suspend reality for just a few minutes!) Imagine you had control over government press release content - (wow like that is going to happen!) then you could optimise its content and potentially bring a substantial increase in traffic to your website. Keep imagining - To do this successfully you must use keywords (especially those that your target audience are using), in the content of the press release, and link these to strategic content pages on your website(s)..."
Added: 17 November 2008;
Page views: 788
Rating: 0
Votes: 0
- Writing good alt text
- by Roger Johansson. 256 Berea St, November 11, 2008. Two rules of thumb for writing alt text for images.
Added: 13 November 2008;
Page views: 671
Rating: 0
Votes: 0
- Writing for Conversions, Part 3 of 3 - Format
- Posted by Trevor Claiborne, Website Optimizer Team. Google Website Optimizer Blog, Wednesday, October 29, 2008. "This is the final post in a three-part series on writing for conversions by Tim Ash, author of Landing Page Optimization. Tim is an industry expert in website optimization and his company, SiteTuners, is one of our Authorized Consultants... Format - Since people don't read on the Internet the same way they read offline, the format of your writing should support their scanning behavior. Use the following guidelines to help you write scannable text..."
Added: 30 October 2008;
Page views: 605
Rating: 0
Votes: 0
- Writing for Conversions, Part 2 of 3 - Tone
- Posted by Trevor Claiborne, Website Optimizer Team. Google Website Optimizer Blog, Thursday, October 16, 2008. "This is the second post in a three-part series on writing for conversions by Tim Ash, author of Landing Page Optimization. Tim is an industry expert in website optimization and his company, SiteTuners, is one of our Authorized Consultants... How to Avoid Writing in 'Marketese' - Don't use adjectives; Provide only objective information; Focus on the needs of your audience. Save your visitors the aggravation and tell them only what they want to hear. Your editorial tone should have the following attributes..."
Added: 30 October 2008;
Page views: 535
Rating: 0
Votes: 0
- Writing for Conversions - Part 1 of 3: Structure
- Posted by Trevor Claiborne, Website Optimizer team, Google Website Optimizer Blog, Tuesday, October 7, 2008. "This is the first post in a three-part series by Tim Ash, author of Landing Page Optimization. Tim is a thought leader in website optimization and his company, SiteTuners, is one of our Website Optimizer Authorized Consultants... The preferred structure for most Web writing is the inverted pyramid. It uses the principle of primacy (ordering) to control saliency (importance). In this style of writing, you put your conclusions and key points first. Less important and supporting information should be placed last. This is critical since most readers will choose not to read very far..."
Added: 30 October 2008;
Page views: 514
Rating: 0
Votes: 0
- Hidden costs of self-service
- By Gerry McGovern. New Thinking, October 27, 2008 - Volume 13 Number 41. "A self-service website can only be effective when people can complete the tasks they came to complete..."
Added: 27 October 2008;
Page views: 622
Rating: 0
Votes: 0
- Search Illustrated: The Life Of An Article On The Web
- by Elliance. Search Engine Land, October 22, 2008. "This week's infographic demonstrates exactly how a well-optimized article can find its way by multiple touch-points to your target audience..."
Added: 23 October 2008;
Page views: 622
Rating: 0
Votes: 0
- Obsessed by technology
- By Gerry McGovern. New Thinking, October 20, 2008 - Volume 13 Number 40. "It's time for a more realistic view of technology. Human input is still useful, and in some situations essential... Quality content matters. Content management is not a management-free zone. We still need trained professionals to help manage content. Technology is wonderful, but it is not a magic bullet unless you're playing Russian Roulette.
Added: 20 October 2008;
Page views: 572
Rating: 0
Votes: 0
- Choosing the right classification words
- By Gerry McGovern. New Thinking, October 13, 2008 - Volume 13 Number 39. "Climate change or global warming? Pandemic flu or bird flu? Learning or training? Should we choose the 'correct' words or the words people actually use? ... There seems to be a desire among organizations to not quite tell it as it is. These organizations create classifications and content on their websites that either use soft, fuzzy words like "low fares," or official-sounding words like "pandemic influenza." There is often a logic to doing this. It is a logic of experts and bureaucrats, and of old school marketing and advertising executives..."
Added: 13 October 2008;
Page views: 477
Rating: 0
Votes: 0
- How to manage out of date content
- By Gerry McGovern. New Thinking, September 29, 2008 - Volume 13 Number 37. "On the Web, nothing is more damaging to your organization's reputation and brand than out of date content..."
Added: 29 September 2008;
Page views: 548
Rating: 0
Votes: 0
- Is Your Landing Page 2008 ... and your Action Page 1998?
- Written by: Brendan Regan. Future Now, September 16, 2008. "... The irony is that companies spend thousands, sometimes millions, on making their sites functional, accessible, usable, intuitive, and sometimes even persuasive, but don't always spend enough on making their transactional pages (forms) as optimized as possible..."
Added: 22 September 2008;
Page views: 696
Rating: 0
Votes: 0
- The Best Damn Web Marketing Checklist for Help and FAQ Pages
- by Stoney deGeyter. Search Engine Guide, September 18, 2008. "... This list covers a range of items dealing with pages dedicated to helping your customers with various needs and answering important questions they have regarding your site, products and services..."
Added: 19 September 2008;
Page views: 663
Rating: 0
Votes: 0
This category last updated: 26 April 2012
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