by Peter J. Meyers. The Daily SEOmoz Blog, April 19, 2011. "... A quick disclaimer – what's 'easy' for one person or on one platform might not be so easy on another. Sitewide changes (TITLE tags, for example) can be tricky, but they're generally a lot easier than a complete redesign or a switch to a new platform. One area I won't mention in this list is improving your URLs. Although that can be a powerful tactic, I'm seeing too many people who want to make relatively minor changes to URLs for SEO purposes. Sitewide URL changes are risky and often difficult to do correctly – they aren’t worth it to go from 'good' to 'slightly better'. The changes I’m proposing here are generally low-risk..."
Further information on 8 Easy Wins for On-page SEO
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