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Articles and resources about trends and issues with web content and writing for the web.
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- 5 Tips To Achieve Alignment Between SEO Keyword Strategy and Content
- by Allison Halter. Search Engine Land, September 9, 2009. "When optimizing a website for search, it is critical to target the right keywords as they play an important role in its overall success. Given that, it's not surprising that when a page on a website has a subpar performance in search, many marketers jump to change its keywords. But doing so could be a mistake. Let's take a look at why..."
Added: 10 September 2009;
Page views: 797
Rating: 0
Votes: 0
- 5 Elements of Great Website Copy
- by Angie Haggstrom. Search Engine People, September 9, 2009. "... Whether you choose to write the copy yourself, have a friend do it, or hire a professional, you need to have great website copy. Your online and offline business depends on it. So, what makes the difference between great website copy and the junk stuff anyway?..."
Added: 10 September 2009;
Page views: 521
Rating: 0
Votes: 0
- The 3 Secret Steps for Creating Viral Content That the Expert Copywriters Won't Tell You
- by Angie Haggstrom. Search Engine People, September 2, 2009. Discusses how to start "real article marketing and using social media to its advantage" by learning your target market, working out the finer points of each social media site and developing your content based on this information.
Added: 7 September 2009;
Page views: 754
Rating: 0
Votes: 0
- 20 tips for writing for the web
- by Eric Reiss. FatDUX blog, August 7, 2009. "There are a lot of writing tips floating around cyberspace. Most deal with general writing skills, which are actually less important than you might think. The truth is, most online readers don't care much about grammar, spelling, and punctuation as long as they get the information they need. That said, good grammar does build trust in your organization. So does proper spelling – so proofread your text and ask a professional copywriter to look it over if at all possible. Here are some of the many tips I give our clients during my popular 'Writing for the web' workshop..."
Added: 28 August 2009;
Page views: 562
Rating: 0
Votes: 0
- Creating an SEO Content Inventory
- By Bill Slawski. SEO by the Sea, August 25, 2009. "One of the things that I like to do for sites that I work upon is to create an SEO content inventory. I find it helpful to have information all in one place about the content that might appear on different pages of a site, and it can be very useful as a planning tool..." Includes access to a content mapping spreadsheet.
Added: 27 August 2009;
Page views: 863
Rating: 0
Votes: 0
- Why You're Too Qualified and Respectful to Produce Great Content
- by Pace Smith. Copy Blogger, 18 August 2009. "If you're like most bloggers, you're making two huge mistakes with your content. You're suffering from both qualification and respect when you write. You'll need to leave both of those behind if you want to be a successful writer with high conversion rates..."
Added: 19 August 2009;
Page views: 439
Rating: 0
Votes: 0
- The Content Conundrum
- Bridging the gap between design and content, by Christopher Detzi. Boxes and Arrows, 3 August 2009. "As web designers and information architects, we often dismiss deep consideration of content when we design interactive experiences. By content I’m not only referring to the various forms of text (e.g., headers, body copy, error messages) but also imagery, graphics, and videos or audio that make up the full interactive experience..."
Added: 17 August 2009;
Page views: 510
Rating: 0
Votes: 0
- The Importance Of Knowing Your Customers' Language
- by Kim Krause Berg. Search Engine Land, August 14, 2009. "While doing keyword research for a company, I started to think about something that has always been in front of me. Where usually I think in terms of 'trigger words' such as 'sale', 'free' and 'limited time offer', I realized there is another layer to the wording we use to communicate to customers and Internet users. A key starting point to any conversion is agreeing on the meaning of terms..."
Added: 17 August 2009;
Page views: 499
Rating: 0
Votes: 0
- Practical Points For Perfecting Press Releases
- by Kevin Gibbons. Search Engine Land, August 16, 2009. "The rise of the web has revolutionized the simple press release, which has gone from being copy you post to journalists to being yet another form of online information, accessible by both the media and the public..."
Added: 17 August 2009;
Page views: 454
Rating: 0
Votes: 0
- Content Analysis: A Practical Approach
- By Colleen Jones. UX Matters, August 3, 2009. "To know your content is to love it. Content analysis is an essential part of many UX design projects that involve existing content. Examples of such projects include migrating a Web site to a new platform or design, merging multiple Web sites into one, or assessing Web content for reuse in a new channel. Just as you cannot nurture a garden without regularly inspecting its plants and flowers, you cannot take proper care of your content without looking at it closely. You must become familiar with your content to judge whether it’s effective, understand how it relates to other content, make decisions about how to use or format it, identify opportunities for improving it, and more. Content analysis, though time consuming, is fruitful, because your efforts provide the following benefits..."
Added: 9 August 2009;
Page views: 379
Rating: 0
Votes: 0
- Unwebbable
- by Joe Clark. A List Apart Magazine, July 21, 2009. "It's time we came to grips with the fact that not every 'document' can be a 'web page'. Some forms of writing just cannot be expressed in HTML—or they need to be bent and distorted to do so. But for once, XML might actually help..."
Added: 3 August 2009;
Page views: 491
Rating: 0
Votes: 0
- The Construction of an Optimized Web Page
- by Stoney deGeyter. Search Engine Guide, July 30, 2009. Looks at the elements required to creating an effective web page including: title, description and keyword tags, heading tags, body content, images, and alt tags.
Added: 31 July 2009;
Page views: 510
Rating: 0
Votes: 0
- How to Write Magnetic Headlines
- by Brian Clark. CopyBlogger, 2009. "... The better the headline, the better your odds of beating the averages and getting what you’ve written read by a larger percentage of people. The Magnetic Headlines series will provide you with concrete guidance that will have you writing better headlines in no time..."
Added: 8 July 2009;
Page views: 529
Rating: 0
Votes: 0
- Su Content Es Mi Content: Leveraging In-House Content For SEO
- by Aaron Bradley. Search Engine Land, July 1, 2009. "It hardly needs saying that content is important for SEO: a properly structured site with frequently updated, keyword-rich content is the best foundation for high search engine rankings. Quality content that is interesting or useful to users also has an excellent chance of receiving unsolicited links, further enhancing a website’s ability to rank well for relevant searches. To maximize these considerable benefits, SEOs should take an aggressive, hands-on approach to content creation and promotion. Being involved at every stage of a website's content development cycle offers the best chance of supporting in-house optimization efforts..."
Added: 2 July 2009;
Page views: 1,171
Rating: 0
Votes: 0
- Great websites are boring to manage
- By Gerry McGovern. New Thinking, May 25, 2009 - Volume 14 Number 20. "Great websites help you complete simple, common tasks in a fast, efficient manner. They are boring to design and manage... It's hard to do the boring stuff like removing old content and making sure that every page has a unique title tag. Day-to-day web management is about rolling up your sleeves and getting your hands dirty with the nitty gritty stuff..."
Added: 25 May 2009;
Page views: 1,118
Rating: 0
Votes: 0
This category last updated: 26 April 2012
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