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Web Content
Articles and resources about trends and issues with web content and writing for the web.
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- Yahoo! Style Guide
- Published by Yahoo!, this is a guide to search engine optimization, basic HTML, website design, and how to produce clear, concise, and engaging writing for the Web.
Added: 30 June 2010;
Page views: 476
Rating: 0
Votes: 0
- Web manager: Top tasks versus tiny tasks
- By Gerry McGovern. New Thinking, June 28, 2010. "Separating the top tasks from the tiny tasks is one of a web manager's most important responsibilities... The tiny tasks reduce customer satisfaction, sales, productivity, efficiency. They negatively impact every metric that really matters. The top task is the elephant in the room. The tiny tasks are the 800 mice in the room."
Added: 28 June 2010;
Page views: 458
Rating: 0
Votes: 0
- Conversion-Optimized Touch Points: The Thank You Page
- by Sandra Niehaus. Search Engine Land, June 23, 2010. "In the field of conversion optimization, there's an understandable focus on landing pages. But why stop there? Every single touch point is an opportunity to improve the user experience and the bottom line. In this article I look at ways to optimize one of these oft-overlooked points: the thank you page. What is a thank you page? Broadly put, I define a thank you page a the page (or view) that displays immediately after an interaction is complete. For the sake of brevity I'm going to focus on only three types: post-sale, post-lead-generation (i.e. a white paper download) and post-donation..."
Added: 24 June 2010;
Page views: 704
Rating: 0
Votes: 0
- Powerful SEO Content: Understanding Breadth of Coverage
- By John Lynch, Search Engine Watch, May 20, 2010. How to achieve breadth of coverage: 1. Create a Logical Keyword Hierarchy; 2. Internal Linking; 3. Avoid the Need to Create a New Domain for Every Product/Service; 4. Create Powerful Content
Added: 24 May 2010;
Page views: 686
Rating: 0
Votes: 0
- A Word About Content
- By Robin Neifield, ClickZ, May 20, 2010. "... A content strategist is not a glorified copy writer. That person is responsible for a comprehensive strategy that requires an intimate understanding of business requirements. Their work will greatly influence timelines and budgets. They will have to factor in implications and impacts as varied as IA/UX, SEO (define), project flow, audience feedback and participation, marketing goals, and messaging, plus keep up with the pace of change unique to each project..."
Added: 24 May 2010;
Page views: 430
Rating: 0
Votes: 0
- Is your digital content working hard enough?
- by Hurol Inan. Bienalto, Posted on April 29, 2010. "How many clicks do you hope to get when you send out a digital newsletter? Do you expect your customers to follow the links through to three or four different articles? From our observations, most users will only click on one link in your newsletter or EDM. Put simply, they'll read only one article or news item, and then they're gone. This sobering statistic sheds light on the criticality of content. What will the outcome of that all-important, solitary 'click' be? Will it deliver the user deep into the appropriate section of your website, where they will find exactly what they are looking for?..."
Added: 6 May 2010;
Page views: 428
Rating: 0
Votes: 0
- 4 Things SEOs Should Consider When Creating Content
- By Eric Enge, Search Engine Watch, April 20, 2010. The four factors to consider include: On-page SEO; Conversion; Link Worthiness; and Social Media Environments.
Added: 21 April 2010;
Page views: 434
Rating: 0
Votes: 0
- The decline of the homepage
- By Gerry McGovern. New Thinking, April 19, 2010. "More and more customers are going straight to specific pages on your website, rather than the homepage... Your customers don't want to get to your homepage. At best, the homepage is merely a series of signposts that will help them head in the right direction. Unfortunately, too many marketers and communicators are destroying whatever credibility their homepages have left with customers by filling them with useless graphics and meaningless words..."
Added: 19 April 2010;
Page views: 478
Rating: 0
Votes: 0
- Writing to be heard - and understood - on the Web
- The Web could force the federal government to finally shed its legacy of lousy writing, By John S. Monroe. Federal Computer Week, March 5, 2010. "... For decades, federal agencies have issued reams of regulations, pamphlets and other paper documents written in prose that often borders on the unreadable. But agencies were not held accountable because readers had no way to complain. Not so online, where Web metrics provide agencies with a good measure of what users are reading, for better or worse..."
Added: 10 March 2010;
Page views: 440
Rating: 0
Votes: 0
- 12 Ways to Improve and Expand Your Content Marketing
- By Heidi Cohen, ClickZ, February 8, 2010. "... With content marketing, your goal is to create information that appeals to a variety of needs and will attract prospects and support customers. Here are 12 ways to incorporate content into your marketing..."
Added: 12 February 2010;
Page views: 739
Rating: 0
Votes: 0
- When do you have too much information?
- By Gerry McGovern. New Thinking, February 2, 2010. "Modern organizations have armies of people trained in producing and publishing information, but there is a huge and growing lack of people who are skilled at organizing, analyzing and prioritizing it... Take, for example, the web 'management' approach called distributed publishing. The theory was: buy the tool, train people to use it and watch them go. What happened? Each division or department that the publishing tool was distributed to sought to publish to the website with the absolute minimum resource input. If ever there was a disastrous non-strategy it is distributed publishing. It led to website junkyards full of vanity publishing and out of date garbage..."
Added: 1 February 2010;
Page views: 1,408
Rating: 0
Votes: 0
- Optimizing Website & Landing Page Copy - A 10 Step Process By Bryan Eisenberg May 22nd, 2009
- By Bryan Eisenberg. FutureNow, May 22, 2009. Bryan's 10 steps include: 1. Headlines; 2. First Mental Image; 3. WIIFM; 4. Check for We-We; 5. Remove the Black Words; 6. Reformatting for Readability; 7. Improve Your Verbs; 8. Wording in Links and Calls to Action; 9. Words Exist in Other Places Than Just Your Copy; 10. When All Else Fails – Use the Sucking Wind Checklist.
Added: 21 December 2009;
Page views: 606
Rating: 0
Votes: 0
- Optimizing Copy
- by Bryan Eisenberg. Market Motive "Copy is the most persuasive element of any webpage which makes copywriting the most important skill for conversion. It's more than just writing sexy copy, however. Copywriting includes how to format text for readability, how to convey a good first impression, how to know when less is more, and much, much more. In this video, Bryan Eisenberg reveals the tip of the copywriting iceberg as he walks you through a 10-step process for improving the copy on your website. Length: 20 min..." Available until January 1, 2010
Added: 21 December 2009;
Page views: 589
Rating: 0
Votes: 0
- The importance of getting to the point
- by Gerry Mcgovern, New Thinking, 14 December 2009. "In an age when time is the most valuable resource of all, it is vital to lead with the need, to answer the question as quickly and concisely as possible... It's not easy being in customer support. We customers are demanding and highly impatient. Often, we are annoyed because something has gone wrong with a product we bought or because we can't find the answer we need on the website. So, please get to the point..."
Added: 14 December 2009;
Page views: 508
Rating: 0
Votes: 0
- A Process For Writing More and Better Blog Posts
- by Steven Bradley. Search Engine People, December 2, 2009. "Do you have a workflow for creating blog posts? Or are you one of those people who just sits down to write and out comes a post? I've never been one of those people. The writer in me and the editor in me have a tendency to clash. The writer wants to get something down on the page and the editor keeps slowing the writer down to go back and correct something. I needed to develop a process for creating content..."
Added: 3 December 2009;
Page views: 878
Rating: 0
Votes: 0
This category last updated: 22 December 2011
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