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Articles and resources about trends and issues with web content and writing for the web.
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244
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- Don't Let Good Content Die - 4 Ways to Keep It Alive
- by Stoney deGeyter. Search Engine Guide, September 2, 2010. "... There are any number of reasons why content needs to be changed, freshened up, or removed altogether. But rarely, if ever, do you want to throw the baby out with the bath water. Something can usually be salvaged. Previously valuable content can be made valuable again. Here are four ways you can keep good content alive, even when it's old..."
Added: 9 September 2010;
Page views: 442
Rating: 0
Votes: 0
- Good Help is Hard to Find
- by Lyle Mullican. A List Apart, August 17, 2010. "... If content is the red-headed stepchild of web development, help content is even less popular. No one wants to create it or maintain it. When it does exist, it's frequently hard to find, poorly written, and not terribly helpful. But done well, help content offers tremendous potential to earn customer loyalty..."
Added: 2 September 2010;
Page views: 432
Rating: 0
Votes: 0
- How to Ensure Your Website Gets Some Action
- by Stoney deGeyter. Search Engine Guide, August 27, 2010. "... Your content should work like directions. It needs to inform and make clear what the next step is. Giving your visitors clear directions doesn't have to be difficult. You don't have to re-write all of your content, adding in long prose of "here's what we want you to do next". All you have to do is some simple re-working of key areas. Action words, Calls to Action and Textual Links..."
Added: 2 September 2010;
Page views: 437
Rating: 0
Votes: 0
- How to Train Your Content to Get Your Audience's Attention
- by Stoney deGeyter. Search Engine Guide, August 24, 2010. "Most people who visit websites scan them first, then skim the text. But, they only skim read if they get intrigued by their initial scan, and they read it only if they find something compelling and interesting that warrants their full attention. There are four easy ways to train your text to be scan-able..."
Added: 26 August 2010;
Page views: 385
Rating: 0
Votes: 0
- The problems with FAQs
- By Gerry McGovern. New Thinking, August 23, 2010. "Links are signposts. They are promises to the customer. They must tell customers where they are going and what they will get when they get there. The essential problem with the Frequently Asked Question is that it is not useful or helpful..."
Added: 23 August 2010;
Page views: 410
Rating: 0
Votes: 0
- How to Train Your Content Not to Overstay it's Welcome
- by Stoney deGeyter. Search Engine Guide, August 18, 2010. "... We often try to do either too much or too little with our content. The "old school" rules of SEO said you had to have a minimum amount of content. Is it 100 words...200 words? There is a minimum number of words you need per page, but it has nothing to do with counting. It's the amount of content that is needed for the text to move the visitor to the next step. There are three simple rules to training your text when it comes to the quantity of text to be used..."
Added: 20 August 2010;
Page views: 422
Rating: 0
Votes: 0
- Why we need to be simple
- by Rebecca Norris. Talking Human, August 2, 2010. "Government language is really not related to everyday English. It is dense, uses terms nobody would use in a conversation and is riddled with acronyms. (Well I suppose it is hard to write out names like the Victorian Bushfire Reconstruction and Recovery Authority more than once.) This is terrifying for more than one reason. Nobody will understand what you are saying if you make it difficult..."
Added: 5 August 2010;
Page views: 480
Rating: 0
Votes: 0
- Does Your Content Know Where Your Audience Is?
- by Stoney deGeyter. Search Engine Guide, July 22, 2010. "One of the first things you need to do when developing your website is to perform research on your target audience. Without it, you won't know who you are trying to sell to, or how to reach them with your content. The best way to attract the specific customers you want and make sure you are meeting the needs of your audience is to write your content specifically for them. But even knowing who your audience is doesn't mean you're able to speak to them on their level unless you know where they are in the buying process..."
Added: 28 July 2010;
Page views: 589
Rating: 0
Votes: 0
- Content Farming - SEOs Get It, Journalists Don't
- by Peter Da Vanzo. SEO Book, July 12, 2010. "Recently, there have been a series of negative articles about content farms. Content farms, such as Demand Media's eHow and similar low-cost content publication sites, are now deemed an industry "concern". "Industry" being the traditional publishing idustry, and concern presumably being "competitive threat"..."
Added: 27 July 2010;
Page views: 449
Rating: 0
Votes: 0
- Creating a Custom Content Strategy: Content Audit and Analysis
- by Angie Nikoleychuk (Haggstrom). Search Engine People, July 12, 2010. "How good is your content strategy? Are you sure? So many companies think they have a strong content strategy until they actually start looking at it. It's really not done on purpose, however. In many instances, it's simply not being aware of the full range of benefits quality content has. Then, you need to consider who each of those pieces of content are aiming at, what style, and what type they are. Finally, you need to look at what their purpose is and whether or not they're achieving that efficiently or not..."
Added: 15 July 2010;
Page views: 512
Rating: 0
Votes: 0
- Goodbye Corporate Website - Hello Web Presence Management Framework?
- by Julie Hunt. Return on Now, July 10th, 2010. "... These days, companies of all sizes have tired of the expense and complexity of many WCM / WEM solutions, and would dearly love agile alternatives. And, yes, there are lesser expensive options. But what may be the most important factor for a lot of companies, is a strong emphasis on the customer-focused web presence for the company. And this may mean that company web presence will show up on other websites, instead of on the corporate website — which leads to the notion of whether or not the 'corporate website' is becoming obsolete for many types of companies..."
Added: 12 July 2010;
Page views: 724
Rating: 0
Votes: 0
- Living Content: It’s What People Want
- by Nick Usborne. Search Engine Land, July 8, 2010. "Most web content is barely alive, even when it is first written. It is pumped out by content mills, optimized and uploaded. This kind of bulk content is often referred to as backfill content. I prefer the term 'landfill content'. Dead and rotting from day one. In sharp contrast, living content is quality content. It is shared quickly through social media—because it is worth sharing—and takes root across the web. Better still, true living content is updated and added to on a regular basis..."
Added: 9 July 2010;
Page views: 410
Rating: 0
Votes: 0
- Council to Counter Web 'Content Mills'?
- It's not just job-threatened journalists who are worried about the rise of low-cost content generators, by Mike Shields, Mediaweek. Adweek, July 6, 2010. "It's not just job-threatened journalists who are worried about the rise of low-cost content generators like Demand Media and Associated Content. A group of established content syndicators is concerned enough by these companies' growing clout -- and what they see as diminishing content standards on the Internet -- that they are looking to do something about it..."
Added: 9 July 2010;
Page views: 353
Rating: 0
Votes: 0
- Why Social Experience is the Future of Online Content
- by Jon Goldman. Mashable, 30 June 2010. "Every time you navigate from website to website, or video to video, you're driven by the experience. And yet, when we share content online — whether it's scrolling through a Flickr (Flickr) photostream from your friend's wedding, or a live-streaming video — we are often left feeling that something is missing; that for all of the attention on social networking, there are few social media experiences that match the fun of hanging out together with friends in person..."
Added: 2 July 2010;
Page views: 423
Rating: 0
Votes: 0
- Working your tone of voice online
- by Dan Fielder. Webcredible, July 2010. "Applying a distinctive and consistent tone of voice to your online communications has many benefits - so long as you make sure that voice doesn't get in the way of web-writing essentials such as usability, accessibility and seo. Sticky Content's Dan Fielder, who developed our new advanced web writing training course, looks at how to work a tone of voice online..."
Added: 1 July 2010;
Page views: 446
Rating: 0
Votes: 0
This category last updated: 22 December 2011
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