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Web Content
Articles and resources about trends and issues with web content and writing for the web.
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- Writing for the Web/Plain Language
- Federal Web Managers Council, December 12, 2010. "Writing for the Web is a best practice for managing your agency’s website. You should use plain language in writing your website. Plain language means using words that the website's typical visitor can understand... Since October 26, 2010, the Plain Writing Act of 2010 ... requires agencies to write documents and websites in plain language. In addition, in his January 21, 2009 Memorandum on Transparency and Open Government, President Obama emphasized the importance of establishing "a system of transparency, public participation, and collaboration."..."
Added: 14 December 2010;
Page views: 454
Rating: 0
Votes: 0
- Web Writing and Writing for Print: It's Not the Same Thing
- Written by Gabriella Sannino. Search Engine People, 8 December 2010. "Before the Internet, writers wrote and readers read. However, like most things, technology left its mark on the writer/reader relationship. For the Internet, writers write and readers scan. This is the largest difference among many between writing for the Web and writing for print..."
Added: 8 December 2010;
Page views: 433
Rating: 0
Votes: 0
- The First Steps to High Rankings in Google
- Ray "Catfish" Comstock. Search Engine Watch, November 29, 2010. Two things to think about: 1. Understanding the User Is Key; and 2. Is There a Content Strategy in Place? "...By addressing these two questions upfront in the optimization process, the rest of the SEO equation will become much clearer..."
Added: 6 December 2010;
Page views: 472
Rating: 0
Votes: 0
- Content management equals continuous improvement
- By Gerry McGovern. New Thinking, November 29, 2010. "Managing content can yield enormous rewards, but it requires a continuous improvement model... Most content management models terminate at publication. Once the webpage or website is actually published, the project is complete. Huge quantities of print content are still being taken and being reproduced on the Web because that's the quickest and cheapest option. Localization is in essence a sweatshop activity for content. The whole drive is to reduce costs rather than increase value. Properly managed, content has fabulous potential to deliver value. But too many organizations treat their website like a coalmine when they should be managing it like a goldmine..."
Added: 29 November 2010;
Page views: 584
Rating: 0
Votes: 0
- Six rules for producing optimised web content
- by James Gurd. Econsultancy, Posted 24 November 2010. "Content is king for many reasons but principally because content helps satisfy your visitors' information needs, driving conversion, and it enables search engines to include your webpages in SERPs for relevant keywords and phrases. So why do many web owners fail to keep their websites fresh and leave old content hanging around waiting to be put out to pasture? The common theme I’ve picked up on is that web teams struggle to know what content to produce and how to prove that the time invested has an ROI, so it becomes their bete-noire. This blog tackles the first dilemma and sets out simple rules that will help structure the creation of relevant content..."
Added: 26 November 2010;
Page views: 402
Rating: 0
Votes: 0
- Web Content That Persuades and Motivates
- By Chandler Turner. UXMatters, Published: November 22, 2010. "There are several key elements that are missing from a large number of Web sites, and these missing elements often lead to bad user experiences and the total ineffectiveness of those sites... In this article, I am going to explore the written Web site content whose purpose is to cause prospective customers to take action—or that results in their not taking action—from the perspective of its achieving a company's sales and marketing goals..."
Added: 23 November 2010;
Page views: 390
Rating: 0
Votes: 0
- Complications with Content
- by Neha Singh. UX Booth, October 14, 2010. "Any good online user experience is not just about well-planned design — it is also about the actual 'meat of the matter' — content. Unless web content is usable, targeted, and relevant, websites will not communicate the correct messages to their purported user bases. In general, content isn't associated with user experience discussions. It's 'copy' and is considered a simple, last minute thing. However, in reality, content is difficult and time consuming and has a life cycle of its own. Unless this fact is recognized in every usability project, websites may continue to face failures..."
Added: 16 November 2010;
Page views: 379
Rating: 0
Votes: 0
- Complete Beginner's Guide to Content Strategy
- by Andrew Maier. UX Booth, July 20, 2010. ""Content strategy plans for the creation, publication, and governance of useful, usable content," says Kristina Halvorson, author of the book Content Strategy for the Web. "It plots an achievable roadmap for individuals and organizations to create and maintain content that audiences will actually care about. It provides specific, well-informed recommendations about how we’re going to get from where we are today (no content, or bad content, or too much content) to where we want to be (useful, usable content people will actually care about)."..."
Added: 16 November 2010;
Page views: 410
Rating: 0
Votes: 0
- Photos as Web Content
- Jakob Nielsen's Alertbox, November 1, 2010. Summary: Users pay close attention to photos and other images that contain relevant information but ignore fluffy pictures used to "jazz up" Web pages.
Added: 4 November 2010;
Page views: 807
Rating: 0
Votes: 0
- The 5 A's of Content Marketing
- by James Duthie. Search Engine People, 28 October 2010. The five A's of content marketing are audience, audit, analyse, action plan and advertise.
Added: 1 November 2010;
Page views: 785
Rating: 0
Votes: 0
- Web management requires minimalism
- By Gerry McGovern. New Thinking, October 18, 2010. "The most important decisions in web management are what you don't do, what you take away from your website rather than put up on it... Simplicity requires a lot of effort. Most organizations do not measure the benefits that are delivered as a result of this effort. That's why we have complexity..."
Added: 20 October 2010;
Page views: 990
Rating: 0
Votes: 0
- Strategic Content Management
- by Jonathan Kahn. A List Apart Magazine, September 7, 2010. "Trying to fix an organization’s content problems by installing a content management system (CMS) is like trying to save a marriage by booking a holiday. We know that a successful web project needs a content strategy—but when it comes to the CMS, we stop thinking strategically. Despite all the talk about user-centered design, we rarely consider the user experience of the editorial team—the people who implement the content strategy. We don't design a CMS, we install it..."
Added: 13 October 2010;
Page views: 954
Rating: 0
Votes: 0
- Revive Your Site: Optimizing The Title Tag of Dead Pages
- by Ruud Hein. Search Engine People, October 1, 2010. Demonstrates how to use Google Analytics and Google Insights for Search to analyse the content of dead pages on your website and how to re-energize them to grow traffic.
Added: 7 October 2010;
Page views: 418
Rating: 0
Votes: 0
- Content Strategists: What Do They Do?
- by Dan. contentini.com, June 18, 2010. "... The content strategist can be called on for more than strategy, getting their hands dirty with the entire content lifecycle: analyzing, planning, writing, editing, distributing, managing and monitoring content. For that matter, they must concern themselves with more than content (in the strictest definition) too: information architecture, delivery technologies, and anything else that affects the impact of content falls under the purview of the conscientious content strategist..."
Added: 27 September 2010;
Page views: 457
Rating: 0
Votes: 0
- Text is more important than images on the Web
- By Gerry McGovern. New Thinking, September 27, 2010. "The Web is primarily a text-driven medium and will remain so despite the rise of video. "Dominant headlines most often draw the eye first upon entering the page -- especially when they are in the upper left, and most often (but not always) when in the upper right," according to Eyetrack III from Poynter Institute. This study of how people consume news websites found that, "Photographs, contrary to what you might expect (and contrary to findings of 1990 Poynter eyetracking research on print newspapers), aren't typically the entry point to a homepage. Text rules on the PC screen -- both in order viewed and in overall time spent looking at it."..."
Added: 27 September 2010;
Page views: 391
Rating: 0
Votes: 0
This category last updated: 22 December 2011
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