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Articles and resources about trends and issues with web content and writing for the web.
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- How to create good content for your Web site
- Posted by Michael Martinez. SEO Theory - SEO Theory and Analysis Blog, September 11, 2008. Michael provides some helpful suggestions about how to create good content for different types of sites including: a typical business brochure site, e-commerce sites, a corporate web site, and the professional consultant site. Michael closes with the following statement: "Good content first and foremost takes care of someone else's need. Your needs come last. If you're not putting the visitor first in the pages you create, you’re not creating good copy."
Added: 17 September 2008;
Page views: 512
Rating: 0
Votes: 0
- Increasing Your Traffic with a Press Release
- by Danny Brown. Web Analytics World, Thursday, September 11, 2008. "... Here are just a few examples why a press release can increase your website's traffic..."
Added: 17 September 2008;
Page views: 588
Rating: 0
Votes: 0
- Demystifying the "duplicate content penalty"
- Posted by Susan Moskwa, Webmaster Trends Analyst. Google Webmaster Central Blog, September 12, 2008. "Duplicate content. There's just something about it. We keep writing about it, and people keep asking about it. In particular, I still hear a lot of webmasters worrying about whether they may have a "duplicate content penalty."..."
Added: 16 September 2008;
Page views: 711
Rating: 0
Votes: 0
- The Best Damn Web Marketing Checklist for the Contact Us Page
- by Stoney deGeyter. Search Engine Guide, 11 September 2008. "... This list covers various aspects which are important to visitors who land on your "contact us" page, including what information they expect and how to make contacting you easy for them..."
Added: 15 September 2008;
Page views: 662
Rating: 0
Votes: 0
- The Best Damn Web Marketing Checklist for the About Us Page
- by Stoney deGeyter. Search Engine Guide, September 11, 2008. "... This checklist covers the "About Us" or "Company" page on the website, providing keys as to what visitors typically look for and should find when visiting this page..."
Added: 15 September 2008;
Page views: 629
Rating: 0
Votes: 0
- A compelling reason to ensure government website and intranet information is current
- by Craig Thomler. eGov AU - eGovernment thoughts and speculations from an Australian perspective, Friday, September 12, 2008. "... it is critical that your website and intranet content remains current. Out-of-date information can lead to financial loss for customers as well as media and political pain for organisations. It has always disturbed me how poor most organisations are at maintaining current information in their websites..."
Added: 15 September 2008;
Page views: 750
Rating: 0
Votes: 0
- The Best Damn Web Marketing Checklist for Content Appearance
- by Stoney deGeyter. Search Engine Guide, September 9, 2008. "... This list covers aspects of how content appears on the website, focusing on the visual aspects of the content rather than the words..."
Added: 10 September 2008;
Page views: 729
Rating: 0
Votes: 0
- The Best Damn Web Marketing Checklist for Website Content
- by Stoney deGeyter. Search Engine Guide, September 9, 2008. "... This checklist explores the development of your site's web content including readability issues, message and overall effectiveness..."
Added: 10 September 2008;
Page views: 669
Rating: 0
Votes: 0
- SEO Success -- Guess What...Content Works!
- By Mark Jackson, Search Engine Watch, August 26, 2008. "...More often than not, though, the answer to long-lasting results in the search engines comes back to one simple truth: search engines like content. And good content takes time. When I mention content, it certainly can be in many different forms (video/audio/images and text). For the purposes of this column, I'm referring to textual content..."
Added: 28 August 2008;
Page views: 662
Rating: 0
Votes: 0
- Low value content is destroying your website
- By Gerry McGovern. New Thinking, August 4, 2008 - Volume 13 Number 31. "Low-value content is destroying the usefulness of intranets and public websites. It needs to be stored separately... Governments have a particularly severe problem when it comes to managing content. A key reason is because the Freedom of Information Act suffers from the law of unintended consequences. Some government people are piling everything they can find onto their websites so that they can say they've made it available to the public. You may not be able to find it but it is there somewhere..."
Added: 4 August 2008;
Page views: 803
Rating: 0
Votes: 0
- Seven Building Blocks of a Destination Website: 6 Voice
- by Stoney deGeyter. Search Engine Guide, July 30, 2008. "One of the easiest ways to set yourself apart from your competitors is by creating a distinct voice through your written content. Whether you realize it or not, every website has a voice. For most businesses, the tone of their online voice is that of whoever wrote their content. Whether written by the site owner, an in-house writer, an SEO, a sub-contracted copywriter, or any such combination, each has contributed to creating the voice of the website.
Added: 1 August 2008;
Page views: 812
Rating: 0
Votes: 0
- Seven Building Blocks of a Destination Website: 4 Unique Value Proposition
- by Stoney deGeyter. Search Engine Guide, July 28, 2008. Analyse what your unique value proposition is, what makes you stand out from the rest, why should people buy from you, what makes you better than the competition.
Added: 29 July 2008;
Page views: 766
Rating: 0
Votes: 0
- News you can use
- By Gerry McGovern. New Thinking, July 28, 2008 - Volume 13 Number 30. "Giving control of a website to a communicator can be like giving a pub to an alcoholic... In an age of attention deficit and impatience, news created on organizational websites and intranets needs to be brutally action-oriented and to-the-point. It needs to help people do things. It needs to be practical and real. And it needs to be newsworthy-not simply put up because it's Tuesday and we need to publish something. Customers need news they can use."
Added: 28 July 2008;
Page views: 629
Rating: 0
Votes: 0
- Seven Building Blocks of a Destination Website: 1b Seven Types of Expert Information
- by Stoney deGeyter. Search Engine Guide, July 22, 2008. "... There are a number of different types of expert information that can be developed for your website as a means of providing your visitors with additional, quality content. Depending on your site, some types of expert information are more applicable than others and not all will be a good fit for you. Each site must be evaluated to determine what kind of expert information will best serve the audience's needs and expectations. By finding ways to add additional expert information to your site you'll begin to build a site that can stand up above the competition..."
Added: 23 July 2008;
Page views: 696
Rating: 0
Votes: 0
- Analytics Basics: Measuring Content Consumption
- By Neil Mason. The ClickZ Network, July 22, 2008. Discusses how you can use content grouping to analyse how visitors to your website are using the content.
Added: 23 July 2008;
Page views: 830
Rating: 0
Votes: 0
This category last updated: 26 April 2012
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