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Web Analytics and Measurement
Articles and resources about best practice in web analytics, web site measurement and web traffic analysis.
11
Categories
- AB Testing and Multivariate testing
- Articles and resources about how to use AB testing and multivariate testing to compare and contrast the pages which have better conversion rates for visitors to your website.
- Competitive Intelligence
- Articles and resources about market intelligence and how you can find and use information about your competitors to improve usage of your web site.
- Conversion Rates
- Articles and resources about what might be useful website conversion rates to consider for government web sites.
- Cookies
- Articles and resources relating to the use of cookies in web analytics.
- Customers, Demographics and Visitor Segmentation
- Articles and resources about customers, demographics and analysing visitor segmentation on your web site.
- Key Performance Indicators
- Articles and resources about how to develop key performance indicators (KPIs) for your website.
- Log Files
- Articles and resources about log file analysis.
- Online Surveys
- Articles and resources about best practices in the use of online surveys to gather qualitative and quantitative information about your web site visitors.
- Search Analytics
- Articles and resources about search analytics or search engine metrics.
- Web Analytics Tools
- Articles and resources about web analytics tools.
- Web Measurement References
- Articles and resources about web measurement references.
3
Site Articles
- Web Analytics Articles - A-P - Archive
- Archived articles and resources about web analytics.
Added: 16 December 2005
Page views: 55
Rating: 0.0
Votes: 0
- Web Analytics Articles - Q-W - Archive
- Archived articles and resources about web analytics.
Added: 16 December 2005
Page views: 2,890
Rating: 0.0
Votes: 0
- Web Analytics Toolkit
- The Web Analytics Toolkit provides an introduction to the importance of web analytics in measuring the success of and developing key performance indicators (KPIs) for your website.
Added: 19 September 2006
Page views: 20,604
Rating: 0.0
Votes: 0
311
External Links
- The Most Important Analytics Reference Document: Definitions
- by Robert Blakeley. Web Analytics Association, 4 November 2009. "There is an 'analytics' document which is often overlooked in the operational rush to measure and then analyze the results of the Web effort. It is a simple reference document that will help you understand and use the metrics available to you. In fact, it will tell you what information is available to you. It is also invaluable in helping your IT department to understand what information you need and which they need to plan for. This article will discuss what to include in a “Data Definitions” document..."
Added: 16 November 2009;
Page views: 0
Rating: 0
Votes: 0
- Web Analytics is the Foundation of Driving Strategy
- by Manoj Jasra. Search Engine Guide, November 4, 2009. "... discusses how it's important to incorporate analytics into your marketing and website strategy from the very beginning and how you can use the stats from your websites to drive decisions which will have a direct impact on your organization..."
Added: 10 November 2009;
Page views: 0
Rating: 0
Votes: 0
- Rapid Fire Web Analytics Q and A with Avinash and Nick - Episode #2
- Posted by Nick Mihailovski, Google Analytics Team. Google Analytics Blog, Wednesday, November 4, 2009. "... In this episode we discuss: Strategies for non-bounced non-converted visitors (Macro vs. Micro conversion); Ways to report total number of keywords over time; Benefits to tracking transactions as conversion goals; Tracking unique visitors to specific web pages; Path analysis for keyword reports -- why it's bad and what to do instead; How Google Analytics can be used on affiliate sites; How site owners can exclude themselves from being tracked by Google Analytics; How to properly track sites that reside on different domains but use a shopping cart on a different, common, site (cross domain tracking)..."
Added: 5 November 2009;
Page views: 0
Rating: 0
Votes: 0
- Is Web Analytics Easy Or Difficult?
- by Evan LaPointe. Search Engine Land, October 30, 2009. "Two rockstars have emerged in the web analytics field to date. We all know who they are: Eric Peterson has demystified analytics for us, while Avinash Kaushik has helped us take it one day, or dare I say, 'an hour a day', at a time. And one of them says web analytics is easy while the other one says web analytics is very hard. So who is right?..."
Added: 30 October 2009;
Page views: 1
Rating: 0
Votes: 0
- Social Media Analytics: Turning the Buzz into an Impactful Part of Your Marketing Mix
- White Paper - Coremetrics, 2009. "... Despite the excitement around social media, marketing executives and practitioners struggle to determine the effectiveness of this new marketing channel, and how well social media stacks up against other online marketing initiatives. In particular, marketers do not know how to measure social media reach and exposure, or how to demonstrate the impact that social media marketing has on key business metrics, such as sales, bookings, conversion events, and so on. It's no surprise that marketers often fail to allocate their budgets effectively across channels, and to secure adequate funds for social media consistently. Instead, they rely on gut-feel decision making, which often leads to sub-optimal budget allocation and an ineffi cient marketing mix. This paper discusses how marketers currently use social media to achieve business objectives; the specific challenges they face in obtaining clear performance measures; and how Coremetrics can help companies uncover social media return on investment (ROI), make informed budget allocation decisions, and optimize online marketing initiatives by putting the analytics data into action..." [Requires registration]
Added: 30 October 2009;
Page views: 0
Rating: 0
Votes: 0
- The Coming Revolution in Web Analytics - in pdf format (468kb)
- (This document requires the use of Adobe Acrobat Reader). How third‐generation digital analytics tools will change your business forever – digital measurement thought leadership from Web Analytics Demystified. This white paper was written by Eric T. Peterson, CEO and Principal Consultant at Web Analytics Demystified, and sponsored by SAS. "Forrester Research estimates the market for Web analytics will be roughly US $431 million in the US in 2009, growing at a rate of 17 percent between now and 2014. Gartner reports that the global market for analytics applications, performance management and business intelligence solutions was US $8.7 billion in 2008 – roughly 20 times the global investment in Web analytics. Among their three top corporate initiatives, most companies are focusing their efforts online, expanding their digital efforts Internet to increase the organization’s presence in the least expensive, fastest growing channel..."
You can also convert PDF documents into alternative formats.
Added: 22 October 2009;
Page views: 0
Rating: 0
Votes: 0
- Are You Ready for the Coming Revolution?
- by Eric T. Peterson. Web Analytics Demystified Blog, Sunday, October 18, 2009. "Few would argue that the past few years in web analytics have been, well, intense. The emergence of Yahoo Web Analytics, multiple management shake-ups at WebTrends, Adobe's acquisition of Omniture following Omniture's acquisition of Visual Sciences, WebSideStory, Offermatica, Instadia, and TouchClarity, and the continued push into the Enterprise from Google Analytics. From where I sit we have seen more changes in the last 24 months than we had in the entire 12 years previous (my tenure in the sector) combined..."
Added: 22 October 2009;
Page views: 1
Rating: 0
Votes: 0
- Rapid Fire Web Analytics Q and A with Avinash and Nick
- Posted by Nick Mihailovski, Google Analytics Team. Google Analytics Blog, Thursday, October 15, 2009. "... In this episode we discuss: How is bounce rate calculated; Effect of search bots on data collection; Finding a benchmarking category for sites that don't fit into any particular benchmark category; What is the best way to identify landing pages with high bounce rate; How to find new keywords to improve content performance; Effects of private browsing and incognito mode on data collection..."
Added: 16 October 2009;
Page views: 0
Rating: 0
Votes: 0
- Web Analytics Report Card
- By Neil Mason, ClickZ, October 13, 2009. "A report on Web analytics in the U.K., released by Econsultancy, offers some interesting findings on trends that I'm confident are being replicated in other parts of the world. It also highlights some areas where a lot of progress still needs to be made..."
Added: 14 October 2009;
Page views: 0
Rating: 0
Votes: 0
- Appraising Your Investment In Enterprise Web Analytics: A commissioned study
- conducted by Forrester Consulting on behalf of Google, September 2009. "In May of 2009, Google commissioned Forrester Consulting to evaluate the use of Web analytics technologies within US-based enterprise organizations. The goal of this study was to understand current Web analytics technology adoption trends and to identify usage practices within the enterprise... Key findings: Free Web analytics take residence within the enterprise; The merits of free are compelling; Balancing costs and benefits requires introspection; Reliability and ease of use are characteristics that enterprises crave; Organizations are approaching a point of inflection..."
Added: 7 October 2009;
Page views: 0
Rating: 0
Votes: 0
- Appraising Your Investment in Enterprise Web Analytics
- Posted by Dai Pham, Google Analytics Team. Google Analytics Blog, Monday, October 5, 2009. "Earlier this year, we asked Forrester Research to help us understand the key trends in enterprise web analytics. The commissioned study conducted by Forrester, "Appraising Your Investment in Enterprise Web Analytics" provides rich insights into what large companies want from an enterprise solution and how they are thinking about their web analytics decisions..."
Added: 7 October 2009;
Page views: 0
Rating: 0
Votes: 0
- Your Web Analytics Checklist
- By Neil Mason, ClickZ, September 29, 2009. "... If you're only using the system to report very top line numbers, then it's easier not to worry too much about quality, as the data is hidden from view. Once you work with the system and use the data for diagnostics and analysis, data quality becomes more important and any data issues become more apparent. Here's a quick checklist to understand how well your Web analytics system has been configured and how good your data quality is..."
Added: 7 October 2009;
Page views: 0
Rating: 0
Votes: 0
- Brand Measurement: Analytics & Metrics for Branding Campaigns
- Occam's Razor by Avinash Kaushik, 29 September 2009. Discusses how and why you should measure your online branding campaigns.
Added: 30 September 2009;
Page views: 0
Rating: 0
Votes: 0
- 3 Steps to Quickly Diagnosing Problems (& Successes) in Analytics
- by Tom Demers. Web Analytics World, Thursday, September 3, 2009. "If your boss is anything like mine, you don'’t just hand over reports and call it a week/month/quarter/etc. When traffic jumps or drops, you're asked to explain not only what happened, but why it happened. For any online marketer, this means a deep dive into your data. But how do you extract meaning from the numbers quickly?..."
Added: 4 September 2009;
Page views: 0
Rating: 0
Votes: 0
- Five Ways To Measure Social Media
- by Jim Sterne. Online Metrics Insider, Friday, August 28, 2009. Discusses measurements such as: did the see it; did they get the message; did they repeat the message; did they get a good feeling about it; and finally, did they convert?
Added: 31 August 2009;
Page views: 0
Rating: 0
Votes: 0
This category last updated: 16 August 2006
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