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Web Analytics Tools
Articles and resources about web analytics tools.
4
Categories
- ClickTracks
- Articles and resources about the ClickTracks web analytics tool.
- Google Analytics
- Articles and resources about best practice use of the Google Analytics web measurement tool.
- HBX Analytics
- Articles and resources about the HBX Analytics web analytics tool.
- Yahoo! IndexTools
- IndexTools provides a browser based web analytics online marketing service.
2
Site Articles
- ClickTracks - Archive
- Archived articles and resources about the ClickTracks web analytics software.
Added: 16 December 2005
Page views: 2,018
Rating: 0.0
Votes: 0
- Google Analytics - Archive
- Archived arcticles and resources about the Google Analytics tool.
Added: 16 December 2005
Page views: 1,374
Rating: 0.0
Votes: 0
83
External Links
- The Numbers Just Don't Add Up
- by Jim Sterne. Online Metrics Insider, Friday, October 2, 2009. Web analytics is an imprecise science - every product will give you a different result. However, in the end it is not about accuracy but about trends and to quote Jim Sterne: "The numbers don't have to be precise -- just compelling."
Added: 5 October 2009;
Page views: 0
Rating: 0
Votes: 0
- Quantcast - Web-based audience insights tool
- Provides a free audience measurement demographic profiling research tool. When you join the Quantcast program you can gather traffic information, as well as granular demographic, geographic, lifestyle and business data for all of your websites, as well as giving you complete control over what data you choose to make public.
Added: 2 September 2009;
Page views: 0
Rating: 0
Votes: 0
- How To Choose A Web Analytics Solution
- by Evan LaPointe. Search Engine Land, August 31, 2009. "Choosing the analytics tool you will use to track what's happening on your web site can be a time-consuming, expensive, and incredibly frustrating experience. There are a number of good candidates to choose from and each touts an impressive feature set that promises to significantly improve everything about your web site. But while there's a lot of hype about what these tools will do to improve your life, it's important to remember that you're not actually choosing an analytics provider, you're choosing a reporting and data gathering system - in other words, a very pretty database. I can't stress enough that there is no such thing as a tool that does analysis for you, so while it's wonderful to focus on features, don’t forget to hire a few smart people, too..."
Added: 1 September 2009;
Page views: 0
Rating: 0
Votes: 0
- When to use paid and free analytics services
- by Justin Kistner, Webtrends. Web Analytics World, Tuesday, August 25, 2009. "Recently there have been several stories trying to understand when to use paid solutions over free solutions like Google Analytics... We wanted to take a moment to offer some insights into the decision on whether to use a free or paid service. The truth is, it's not us vs. Google. We like Google! ..."
Added: 27 August 2009;
Page views: 0
Rating: 0
Votes: 0
- Seven Reasons to Switch Web Analytics Tools
- by Jim Sterne. Online Metrics Insider, Friday, July 31, 2009. "Most organizations I speak with are on their third or fourth Web analytics tool by now. The funny part is that some are switching from tool A to tool B, while others are switching from tool B to tool A. Are they all so bad? Yes, they are -- and here are the reasons..."
Added: 3 August 2009;
Page views: 34
Rating: 0
Votes: 0
- Back to Basics: Free Google Analytics Tools
- Posted by Christina Park, Google Analytics Team. Google Analytics Blog, Monday, June 29, 2009. "We've picked two free tools that anyone can use while setting up Google Analytics for your site..." The tools are URL builder and SiteScan.
Added: 30 June 2009;
Page views: 294
Rating: 0
Votes: 0
- The Analytics Pro's Tools of the Trade
- Posted by Caleb Whitmore of Analytics Pros, a Google Analytics Authorized Consultant. Google Analytics Blog, Tuesday, April 28, 2009. "Outlines some must have web analytics tools including: the Firefox browser and the associated Web Developer Toolbar; Firebug; Live HTTP headers; the Chrome JavaScript Console; Internet Explorer: DebugBar; Live Data Stream Analysis in Internet Explorer: Fiddler2; and the IE Cookies Viewer..."
Added: 30 April 2009;
Page views: 462
Rating: 0
Votes: 0
- 10 Web Analytics Tools For Tracking Your Visitors
- by Rick Tansun. SitePoint, March 26, 2009. "... This list covers ten free and paid solutions that will allow your site to hit the ground running and, hopefully, show you just what a success your site really is..."
Added: 1 April 2009;
Page views: 308
Rating: 0
Votes: 0
- adCenter Analytics Beta To Close
- by Mel Carson - MSFT. Microsoft adCenter, Thursday, March 12, 2009. "The Microsoft adCenter AnalyticsBeta team announced today the end of the adCenter Analytics beta program. The beta has been closed, but the program will remain available to current users through December 31, 2009..."
Added: 16 March 2009;
Page views: 217
Rating: 0
Votes: 0
- Omniture Adds Twitter Analytics to Arsenal
- By Enid Burns, ClickZ, March 5, 2009. "... Through its API, Omniture is making it possible for customers to measure brand activity on Twitter through SiteCatalyst, its main platform. The program counts the number of times a brand is mentioned and presents it in a bar graph that can be sorted by day. The tool classifies Twitter users into segments, such as customers, vendors, employees, and other categories..."
Added: 6 March 2009;
Page views: 379
Rating: 0
Votes: 0
- Data Analysts Captivated by R's Power
- By Ashlee Vance. The New York Times, January 6, 2009. R is an open source free programming language used by many data analysts inside corporations and academia including Google, Pfizer, Merck, Bank of America, the InterContinental Hotels Group and Shell.
Added: 20 February 2009;
Page views: 105
Rating: 0
Votes: 0
- BTBuckets - free on-site segmentation and behavioral targeting tool
- BTBuckets is free on-site segmentation and behavioral targeting tool which allows you to create user clusters based on any behaviour your website visitors practice. It uses a javascript tag which you include on each page of your web site. BTBuckets uses first-party cookies to control behavioural segments.
Added: 17 February 2009;
Page views: 955
Rating: 0
Votes: 0
- Web Analytics Accuracy - Comparing Google Analytics, Yahoo Web Analytics and Nielsen SiteCensus
- by Brian Clifton. Measuring Success, December 16, 2008. "Last year I wrote an article/whitepaper on web analytics accuracy. The intention of this was to be a reference guide to all the accuracy issues that on-site web measurement tools face, and how you can mitigate the error bars. Apart from updating the article recently, I wanted to illustrate how close (or not) different vendor tools on the same website can be when it comes to counting the basics - visits, pageviews, time on site and visitors..."
Added: 18 December 2008;
Page views: 583
Rating: 0
Votes: 0
- 10 Firefox Extensions for Web Analytics
- by Thomson Chemmanoor, December 5, 2008. "... I've found a number of extremely useful third party plug-ins and extensions to simplify manipulation, analysis and graphing of data. Here is the list of 10 top user web analytic Firefox extensions..."
Added: 8 December 2008;
Page views: 641
Rating: 0
Votes: 0
- Calculating ROI - Website Optimization
- Clickz. "There is value in optimizing your website. How much value? Depending on your desired outcomes, the ZAAZ Calculator is designed to estimate the return on investment. Plug in the numbers and see how it changes the present and future value of your business..."
Added: 6 November 2008;
Page views: 518
Rating: 0
Votes: 0
This category last updated: 29 March 2006
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