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Google Analytics
Articles and resources about best practice use of the Google Analytics web measurement tool.
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- Google Analytics Site Search
- Articles and resources giving detail on how to set up Site Search capability within the Google Analytics interface.
265
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- Decoding Google Analytics
- Posted by Patricia Boswell, Google Analytics Team. Google Analytics Blog, September 9, 2008. "For many kinds of analysis, simply copying and pasting the Google Analytics tracking code into your site is more than enough. But there's a growing population of Analytics power users who want fine-grained control over their site tracking and who have a burning desire to understand and manipulate the behavior of Analytics. For those of you, we now offer Google Analytics on Google Code..."
Added: 15 September 2008;
Page views: 376
Rating: 0
Votes: 0
- Google Analytics
- Google, 2006. Free web analytics tool from Google. "Google Analytics tells you everything you want to know about how your visitors found you and how they interact with your site. You'll be able to focus your marketing resources on campaigns and initiatives that deliver ROI, and improve your site to convert more visitors..."
Added: 5 June 2006;
Page views: 947
Rating: 0
Votes: 0
- An Integration With Feedburner
- Posted by Jeff Gillis, Google Analytics Team. Google Analytics Blog, Tuesday, November 17, 2009. "The FeedBurner team has just announced an integration with Google Analytics. We know what many of you are saying. "About time!" We'll take it. If you are using both Google Analytics and FeedBurner, you will automatically see campaign attribution for item clicks tracked by your AdSense For Feeds or your Google FeedBurner account..."
Added: 19 November 2009;
Page views: 0
Rating: 0
Votes: 0
- Funnels on the Fly in Google Analytics
- Posted by Shawn Purtell, Analytics and Optimization Specialist. ROI Revolution Blog, November 18, 2009. "... Google Analytics has a great built-in Funnel Visualization report, but the problem is that it only works if you have the foresight to build it ahead of time. Funnels are never retroactive - they will only start working the moment you create them. What if you have multiple landing pages? Moreover, what if you only want to look at AdWords traffic? Well, you would need a separate profile in addition to a properly set up funnel, and all of this has to be set up ahead of time..."
Added: 19 November 2009;
Page views: 0
Rating: 0
Votes: 0
- Depth and Discovery: Powering Visualizations with the Google Analytics API
- By Chris Gemignani. Juice Analytics, November 17, 2009. "At Juice, we work with web analytics APIs large and small, from Google, comScore and Omniture. The Google Analytics API is our favorite. It powers the world's best, most widely deployed analytics site. And it powers Juice products like Concentrate (innovative search analytics) and Vasco de Gapi (a tool for exploring the Google Analytics API)..."
Added: 19 November 2009;
Page views: 0
Rating: 0
Votes: 0
- Google Analytics on a Tight Schedule
- by Michael Stearns. Practical eCommerce, November 12, 2009. "Google Analytics is a powerful website statistics program and a good resource for ecommerce merchants. But it can be difficult for a small business owner to keep up with his or her stats and make sense of the wealth of information available. Here's how to maximize your use of Google Analytics when you are pressed for time..."
Added: 17 November 2009;
Page views: 0
Rating: 0
Votes: 0
- Analyzing Short & Long Keywords Using Google Analytics
- by Ben Gott. Search Engine Land, November 13, 2009. "... Broadly speaking, campaigns can fit into one of two categories: 1. Those heavy on keywords or phrases made up of low number of fairly generic terms (for the purpose of this article, referred to as 'shorter keywords'); 2. Those using a high number of terms ranging from generic to improbable (or 'longer keywords')..."
Added: 16 November 2009;
Page views: 0
Rating: 0
Votes: 0
- New Feature Spotlight: Analytics Intelligence
- Posted by Alden DeSoto, Google Analytics Team. Google Analytics Blog, Friday, November 13, 2009. "... Analytics Intelligence constantly monitors your website's traffic. Anytime something significant happens, it adds an automatic alert in your Intelligence reports. If your bounce rate suddenly jumps on one of your referrals, Analytics Intelligence creates an alert. Of course, it's up to you to go find out that the bounce rate jumped because someone inadvertently changed the landing page. But you might not have noticed that there was a problem that needed fixing if your trusty assistant hadn't alerted you..."
Added: 16 November 2009;
Page views: 0
Rating: 0
Votes: 0
- New Feature Spotlight: Advanced Filters
- Posted by Robbin Steif, LunaMetrics, A Google Analytics Authorized Consultant. Google Analytics Blog, Wednesday, November 11, 2009. "For the daily user, Advanced Filters may be the most useful new feature of the bundle of new features, in terms of streamlining your actual process once you access a report and are actively doing analysis. They are found at the bottom of the table in any report. As a habitual poweruser, I've been clamoring for it for years, and it has made my process so much simpler. It's the equivalent of replacing a screwdriver with a powerdrill..."
Added: 12 November 2009;
Page views: 0
Rating: 0
Votes: 0
- How To Use Google Analytics To Improve PPC Performance: Part I
- by Sami Carroll. Search Engine Land, November 11, 2009. "... If you're like most search marketers, you’ve often wished for more insight into your campaigns than what AdWords alone can provide. You may also be looking for a 'one-stop' place to analyze all of your PPC data from all engines and efforts. Recent upgrades and enhancements to Google Analytics make both possible..."
Added: 12 November 2009;
Page views: 0
Rating: 0
Votes: 0
- New Free Google Analytics API Dashboard Application
- Posted by Nick Mihailovski, Google Analytics API Team. Google Analytics Blog, Friday, November 6, 2009. "If you manage many Google Analytics profiles, it can be difficult to stay on top of all your top line metrics across accounts -until now. Trakkboard is a free, easy to use desktop application that allows analysts to create dashboards that pull data across different Google Analytics logins and different Google Analytics profiles to display top level metrics all within the same view..."
Added: 11 November 2009;
Page views: 0
Rating: 0
Votes: 0
- Web Analytics and Segmentation for Better Conversion Optimization
- Posted by philou2803. SEOMoz Blog, November 2, 2009. "I noticed some months ago that SEOmoz was having more and more web analytics/conversion rate related post, so I decided to give it a shot and talk about segmenting your traffic data in order to have a better understanding of your traffic. For this post I only use the Advanced Segments Tool from Google Analytics..."
Added: 10 November 2009;
Page views: 0
Rating: 0
Votes: 0
- Charting 'Unique Keyphrases' Using Advanced Segments
- Posted by Rob Ousbey. SEOMoz Blog, November 8, 2009. "A useful indicator of SEO success is the number of unique keyphrases that send traffic to a website. An increase in this number is a reflection of increased trust in the site by search-engines. Google Analytics can show you the total number of unique organic keyphrases at a glance, on the Traffic Sources ⇒ Keywords page. (Make sure you select 'non-paid' to exclude any CPC campaigns.)..."
Added: 10 November 2009;
Page views: 1
Rating: 0
Votes: 0
- New Feature Spotlight: Google Analytics for Mobile Apps
- Posted by Meredith Papp, Google Mobile Ads Team. Google Analytics Blog, Tuesday, November 3, 2009. "Last week, we introduced expanded mobile reporting features in Google Analytics. To help developers, this launch includes features that make it easy to see how people are using specific parts of their iPhone and Android applications. The same Google Analytics reports that provide insights into website traffic and engagement are now available for mobile apps..."
Added: 4 November 2009;
Page views: 1
Rating: 0
Votes: 0
- New Feature Spotlight: Engagement Goals, Goal Sets and 20 Goals Per Profile
- Google Analytics Blog, Wednesday, October 28, 2009. "Last week, we announced a bundle of new enterprise-class features in Google Analytics. Over the next few weeks, we'll do posts which go into depth on each new feature. Here is the first, which goes into detail on the expanded and improved goals in Google Analytics. It's very clearly and insightfully written by our friends at WebShare, a Google Analytics Authorized Consultant, with links to related help center articles..."
Added: 29 October 2009;
Page views: 0
Rating: 0
Votes: 0
This category last updated: 29 June 2006
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