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Upcoming Google Seminars for Success in Australia

Mangold Sengers are offering new Google Website Optimizer Seminars for Success starting in February in Australia. You will learn how to conduct landing page tests to increase visitor engagement and conversions on your website.

The Google Analytics Seminars for Success training days have also been updated to include all the latest Google Analytics features; Analytics Intelligence, Custom Alerts, Annotations and much, much more.

Google Analytics - Introduction and User Training

Melbourne, Australia: Thursday, 25 February 2010
Sydney, Australia: Thrusday, 11 March 2010

Day 1 provides a complete overview of Google Analytics and available reports. Learn to identify the best reports for your role and make decisions that deliver results. Day 1 topics include:

Introduction to Web Analytics
Google Analytics Interface Features
Sharing and Customizing Reports
Understanding Visitors, Traffic Sources, Content and Goals
And Much, Much More...

Learn more about Google Analytics Seminars for Success

Google Analytics - Advanced Technical Implementation

Melbourne, Australia: Friday, 26 February 2010
Sydney, Australia: Friday, 12 March 2010

Day 2 will show you how to use the full range of advanced features and reports within Google Analytics. Learn how to get the most out of Google Analytics with tips, tricks and technical setup options. Day 2 topics include:

Best Practices for Setup and Configuration
Using and Creating Filters
Setting and Configuring Goals and Funnels
Ecommerce, Site Search, Event Tracking, Custom Reports and Advanced Segments
And Much, Much More...

Learn more about Google Analytics Seminars for Success

Google Website Optimizer - Landing Page Testing

Melbourne, Australia: Monday, 1 March 2010
Sydney, Australia: Monday, 15 March 2010

Learn how to conduct landing page testing with Google Website Optimizer to identify, measure and improve key design elements and calls to action on your website to increase engagement and conversions. See how you can continually increase your conversion rates with testing by setting up and running A/B and multivariate tests.