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By Justin Cutroni. Analytics Talk, March 18, 2012. "I love event tracking. If you’ve never used Google Analytics event tracking here’s what you need to know:
Event tracking is a flexible, data collection mechanism that you can use to track almost anything. From video players, to mortgage calculators, to mobile apps, events are a way to collect and count visitor actions. While the data may seem simplistic, it’s valuable insight into visitor behavior.
But event tracking can be hard to implement, especially if you don’t know how to code. Even if you do know how to code, managing a larget amount of events can be a challenge. I wanted to push out a couple of tools to make implementing and maintaining events easier..."
Further information on Tools to Help Organize Google Analytics Events
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