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The horror: Google now encrypts up to 33% of search referral data

by Chris Lake. E-consultancy.com, 11 November 2011. "A few weeks ago Google started to encrypt search data for logged in users. This essentially means that website owners will see no keyword data for visitors referred from Google.

We didn’t think too much of it at the time, given that just 0.68% of our visits were affected in the period immediately after this initiative came into play.

However, it seems that things have significantly worsened in November, at least for Econsultancy..."

You can use Avinash Kaushik's custom report for Google Analytics to find out how this works for you

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