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Smarter Data Analysis of Google's https (not provided) change: 5 Steps

Occam's Razor by Avinash Kaushik, November 21, 2011. "... In an effort to make search more secure, on Oct. 18th Google announced that users logged into their Google accounts using www.google.com would be redirected to https://www.google.com. The search queries by these users would hence be encrypted and not available to website owners via web analytics tools such as Omniture, WebTrends, Open Stats, Google Analytics etc.

Switching from have all the search queries in the keywords reports was our normal state, not having them feels different. As the change ramped up and more user queries came to be represented, in at least Google Analytics, under the moniker "(not provided)" we all got worried..."

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Added: 24 November 2011 Page views: 120 Rating: 0 Votes: 0
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Last updated: 24 November 2011