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by Justin Cutroni. Analytics Talk, Posted: July 16, 2013. "... There are three major changes coming to segmentation:
1. True User Segmentation. The big news is that advanced segments now support true user segmentation. This means that Google Analytics will actually segment people visiting a site or using an app. It also means we’ll be able to do things like cohort analysis.
I should note that there is a limit to user segments. You can only apply a user segment over a 90 day period. Remember, the segmentation tool is literally reprocessing the data in real time, which is a lot of work.
2. Sequence Filters. This is actually really big too! Now that we have true user segments we can track the behavior of users across multiple sessions. For example, you can create a segment of all the people who visited from a campaign and then bought a product some time after seeing the campaign.
3. A refreshed interface. The segmentation tool has a cleaner, more logical look. Some power users may think that it’s overly simplistic. But all the functionality is still there. The new format will make it easier to create more common segments..."
Further information on Google Analytics Segmentation: Updated for Better Analysis
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