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Campaign Tracking: A Vital Analytics Tool for Marketers

by Nathan Linnell, Search Engine Watch, November 8, 2011. "... Campaign tracking are a series of parameters that are appended to a link that points to a given website. The parameters are then associated with each visitor who clicks the link. This allows the website to track the user behavior related to any combination of the parameters.

Unless the parameters are utilized correctly, the data that is collected by the web analytics tool may not provide the insights that were expected due to an inability to accurately analyze the data. For the purpose of understanding how parameters are applied, we'll use Google Analytics as an example..."

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Added: 9 November 2011 Page views: 119 Rating: 0 Votes: 0
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Last updated: 9 November 2011