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Google Analytics
Articles and resources about best practice use of the Google Analytics web measurement tool.
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Categories
- Google Analytics Site Search
- Articles and resources giving detail on how to set up Site Search capability within the Google Analytics interface.
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Site Articles
- Upcoming Google Seminars for Success in Australia
- Mangold Sengers are offering new Google Website Optimizer Seminars for Success starting in February in Australia. You will learn how to conduct landing page tests to increase visitor engagement and conversions on your website.
Added: 1 February 2010
Page views: 639
Rating: 0
Votes: 0
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External Links
- Decoding Google Analytics
- Posted by Patricia Boswell, Google Analytics Team. Google Analytics Blog, September 9, 2008. "For many kinds of analysis, simply copying and pasting the Google Analytics tracking code into your site is more than enough. But there's a growing population of Analytics power users who want fine-grained control over their site tracking and who have a burning desire to understand and manipulate the behavior of Analytics. For those of you, we now offer Google Analytics on Google Code..."
Added: 15 September 2008;
Page views: 716
Rating: 0
Votes: 0
- Google Analytics
- Google, 2006. Free web analytics tool from Google. "Google Analytics tells you everything you want to know about how your visitors found you and how they interact with your site. You'll be able to focus your marketing resources on campaigns and initiatives that deliver ROI, and improve your site to convert more visitors..."
Added: 5 June 2006;
Page views: 1,594
Rating: 0
Votes: 0
- Google's updated privacy policy - what it means for Google Analytics users
- Posted by Paul Muret, Director of Engineering, Google Analytics. Google Analytics Blog, Tuesday, January 24, 2012. "You may have already heard that Google is rolling out a new main privacy policy on March 1. With these changes, the privacy policy will be easier to read, and will help us create one beautifully simple, intuitive user experience across Google products and services. The new privacy policy makes it clear that if you’re signed in, we may combine information you've provided from one service with information from other services - helping us treat you as a single user across all our products..."
Added: 7 February 2012;
Page views: 75
Rating: 0
Votes: 0
- New Video Tutorials – Using Google Analytics to track on-site campaigns
- By Angela Wilkinson. Web Analytics World, January 17, 2012. Two videos have been added to the series on Tracking on-site campaigns with Google Analytics; 1. Tracking on-site campaigns with Google Analytics: The pros and cons of In-Page Analytics; and 2. Tracking on-site campaigns with Google Analytics: The pros and cons of Event Tracking...
Added: 31 January 2012;
Page views: 88
Rating: 0
Votes: 0
- Greater insights from the Site Speed report - Technical section
- The Google Analytics Site Speed team. Google Analytics Blog, Wednesday, December 14, 2011. "Speed is an important part of the users experience of your website and is a key way to understand and improve your site performance. So we're happy to extend the Site Speed report with more metrics in Google Analytics to help site owners improve performance..."
Added: 15 December 2011;
Page views: 116
Rating: 0
Votes: 0
- Google Analytics Enhancements for Mobile Apps
- by Jim Cotugno, Mobile Application Tracking Rockstar. Google Analytics Blog, Tuesday, December 13, 2011. "November was a busy time in Google Analytics. In particular, the Mobile App Tracking Team has a few things to announce. EasyTracking Library - automatic session management, better integration with Google Analytics SDK; Updated Google Analytics SDK - More reliable method for sending hits, Android Market referral issue fixed, available via the Android SDK manager; More samples - new open source application aimed to help reduce the ramp up time for new developers who want to track their apps..."
Added: 15 December 2011;
Page views: 114
Rating: 0
Votes: 0
- Building a Mobile Ecommerce Dashboard in Google Analytics
- By Justin Cutroni. Analytics Talk, December 13, 2011. "... My goal with this dashboard is deep-dive on the mobile segment of the business: to focus on the business objectives (conversions), key actions that could lead to conversions AND ancillary data about the mobile experience. This will give us a wide range of metrics that provides a deep understanding of the mobile experience..."
Added: 15 December 2011;
Page views: 156
Rating: 0
Votes: 0
- The Google Analytics Social Data Hub – More than Meets the Eye?
- By Justin Cutroni. Analytics Talk, December 8, 2011. "You may have heard that Google recently announced a new Social Media Data Hub. This is the nerdy first step in a series of upcoming social media reports that will probably launch in 2012. Basically, Google will allow social media sites (Digg, Facebook, Twitter, etc.) to send data to Google Analytics. What type of data? Information about who is sharing your content, what content they are sharing, and how they’re sharing it. Basically everything you would want to know about someone talking about your business off of your site..."
Added: 12 December 2011;
Page views: 137
Rating: 0
Votes: 0
- Smarter Data Analysis of Google's https (not provided) change: 5 Steps
- Occam's Razor by Avinash Kaushik, November 21, 2011. "... In an effort to make search more secure, on Oct. 18th Google announced that users logged into their Google accounts using www.google.com would be redirected to https://www.google.com. The search queries by these users would hence be encrypted and not available to website owners via web analytics tools such as Omniture, WebTrends, Open Stats, Google Analytics etc. Switching from have all the search queries in the keywords reports was our normal state, not having them feels different. As the change ramped up and more user queries came to be represented, in at least Google Analytics, under the moniker "(not provided)" we all got worried..."
Added: 24 November 2011;
Page views: 101
Rating: 0
Votes: 0
- The horror: Google now encrypts up to 33% of search referral data
- by Chris Lake. E-consultancy.com, 11 November 2011. "A few weeks ago Google started to encrypt search data for logged in users. This essentially means that website owners will see no keyword data for visitors referred from Google. We didn’t think too much of it at the time, given that just 0.68% of our visits were affected in the period immediately after this initiative came into play. However, it seems that things have significantly worsened in November, at least for Econsultancy..." You can use Avinash Kaushik's custom report for Google Analytics to find out how this works for you
Added: 15 November 2011;
Page views: 100
Rating: 0
Votes: 0
- 'Not Provided' Search Numbers Rising, Where Will They Stop?
- by Frank Watson. Search Engine Watch, November 9, 2011. "When Google rolled out their encrypted search, loss of query data including the search terms was a major complaint from online marketers. Google told them the percentage would only be single digits as it was only applied to people signed into a Google account. Numbers are now surfacing and if they don't stop increasing soon, the complaints could be founded..."
Added: 10 November 2011;
Page views: 105
Rating: 0
Votes: 0
- Campaign Tracking: A Vital Analytics Tool for Marketers
- by Nathan Linnell, Search Engine Watch, November 8, 2011. "... Campaign tracking are a series of parameters that are appended to a link that points to a given website. The parameters are then associated with each visitor who clicks the link. This allows the website to track the user behavior related to any combination of the parameters. Unless the parameters are utilized correctly, the data that is collected by the web analytics tool may not provide the insights that were expected due to an inability to accurately analyze the data. For the purpose of understanding how parameters are applied, we'll use Google Analytics as an example..."
Added: 9 November 2011;
Page views: 100
Rating: 0
Votes: 0
- Social Tracking Integrations For Google Analytics
- by Daniel Waisberg. Search Engine Land, November 4, 2011. "Back in June, Google Analytics unveiled a new set of Social Engagement Reports, which can be used to get content interaction metrics from social sharing icons such as Google+, Facebook, Twitter, LinkedIn or any other. Google+ is tracked by default (no codes needed), but other networks must implement the _trackSocial method in order to collect the interactions. Last week, the Analytics team announced an official integration with social sharing services ShareThis and AddThis..."
Added: 7 November 2011;
Page views: 143
Rating: 0
Votes: 0
- Email scheduler, PDF export, and a transition to the new Google Analytics interface
- by Phil Mui, Google Analytics team. Google Analytics Blog, Tuesday, November 1, 2011. "Two of the most requested features from the old version of Google Analytics that have been absent in the new interface are report email scheduling and PDF export. We are happy to announce that both email scheduling and PDF export functionality will be the new interface in a few weeks..."
Added: 3 November 2011;
Page views: 91
Rating: 0
Votes: 0
- Keyword 'Not Provided' By Google Spikes, Now 7-14% In Cases
- by Daniel Waisberg. Search Engine Land, November 2, 2011. "Google's new encrypted search for logged in users now appears to be blocking a much higher percentage of search terms than when it initially rolled out two weeks ago. In some cases, it might even be higher than the 10% or less figure that the company initially predicted might be impacted..."
Added: 3 November 2011;
Page views: 87
Rating: 0
Votes: 0
This category last updated: 7 February 2012
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