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Google Analytics
Articles and resources about best practice use of the Google Analytics web measurement tool.
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- Google Analytics Unveils A New User Experience
- by Daniel Waisberg. Search Engine Land, March 17, 2011. "Google has just announced a new version of Google Analytics, introducing a completely new user experience. The product got a significant face lift and it now looks more enterprise-like. The last time Google Analytics released such a major version was 1.5 years ago; we covered the release in-depth on this post, but basically the release included the intelligence engine, custom variables, expanded goals, expanded mobile reporting and others..."
Added: 18 March 2011;
Page views: 178
Rating: 0
Votes: 0
- Speed Optimizing Google Analytics
- By website optimization on 13 Feb 2011. "Many sites now use Google Analytics to track their metrics. Google Analytics gives some useful statistics not normally found from server-side log files, including PPC versus natural SEO traffic and visitor behavior. Used as directed however, Google Analytics can slow down your pages. This article shows how improve the speed of web pages using Google Analytics with a few simple changes, while maintaining its advantages for faster-loading sites..."
Added: 16 March 2011;
Page views: 165
Rating: 0
Votes: 0
- Evolution of Analytics Benchmarking Report
- Posted by Phil Mui, Google Analytics Team. Google Analytics Blog, Friday, March 4, 2011. "This week, we are beginning a new way of providing benchmarking data to Google Analytics users. For almost three years, Google Analytics has provided a Benchmarking report for users who opt in for anonymous data sharing. In a few days, however, we will be removing the Benchmarking report from the Google Analytics interface, and replacing it with an expanded report that will be emailed directly to you..."
Added: 9 March 2011;
Page views: 158
Rating: 0
Votes: 0
- Mastering Unique Visitors in the API
- Posted by Nick Mihailovski, on behalf of all the people who made this data possible through the API! Google Analytics Blog, Thursday, February 24, 2011. "After launching a massive amount of new data through our Data Export API, our developers gave us a lot of great feedback back and support. Thanks! Now we want to show you how to master this data to make better business decisions, starting with the unique visitors metric. In this blog post, we ask Analytics team members to give us their favorite ways to request and use unique visitor data. Next, we translate that into an API query along with screen shots of how the data looks. Finally, we give you a deep link to the query explorer tool so you can make that same API request with your own data right now..."
Added: 2 March 2011;
Page views: 194
Rating: 0
Votes: 0
- 6 Ways the Google Analytics Dashboard is Better Than You Think
- by Jonathan. LunaMetrics, Posted on February 16, 2011. "The Google Analytics dashboard doesn't give you a lot of options. You click the 'Add to Dashboard' button in a report and you get what you get: depending on the report, it might be a pie chart, or a graph of the metric over time, or the top 5 rows of the report. It's OK for a quick snapshot, but it's not very customizable. In fact, there are lots of third-party tools to build a better dashboard. But the GA dashboard just might be better than you think..."
Added: 2 March 2011;
Page views: 169
Rating: 0
Votes: 0
- Linking Google Analytics to Webmaster Tools
- Written by Zhanlu Wang, Webmaster Tools Team. Google Webmaster Central Blog, Monday, February 7, 2011. "If you use Google Analytics to track site data, you can now link your Webmaster Tools verified site to an Analytics profile when they use the same Google Account. Not only will your Analytics profiles be accessible within Webmaster Tools, but you'll also be able to more easily access a few Google Analytics feature..."
Added: 24 February 2011;
Page views: 142
Rating: 0
Votes: 0
- 127 New Dimensions And Metrics Available In The API
- Posted by Jeetendra Soneja and Ivanna Kartarahardja, Google Analytics API team. Google Analytics Blog, Tuesday, January 25, 2011. "One of our aims of the Google Analytics Data Export API is to provide access to all the data you find in our reporting UI. To that end, we are releasing 127 new dimensions and metrics via the API today! Some of the powerful new data points are: Unique visitors ... Organic Searches ... Search Result Views ... 3 Time dimensions..."
Added: 10 February 2011;
Page views: 147
Rating: 0
Votes: 0
- First Holiday Gift: iGoogle Gadget
- Posted by Patrick Tedjamulia, Google CPG Team and Jeff Gillis, Google Analytics Team . Google Analytics Blog, Thursday, December 23, 2010. ".As part of our efforts to make your analytics data more accessible, we are announcing the release of the Official Google Analytics Gadget. With it, you can get a quick snapshot of your website traffic and marketing effectiveness directly from your iGoogle homepage. Access any of your analytics profiles and view any of these standard reports, including Visitors, Traffic Sources, Content and Goals, in 7, 30 and 90 day periods..."
Added: 10 February 2011;
Page views: 147
Rating: 0
Votes: 0
- 3 Advanced Web Analytics Visitor Segments: Non-Flirts, Social, Long Tail
- Occam's Razor by Avinash Kaushik, 20 December 2010. "The last blog post shared custom analytics reports that you can use to find amazing insights faster, enabling you to create a focused, truly data driven organization. In this blog post I want to continue the let's help make your day-to-day life better path. I'll share three advanced segments that I personally find to be of value in the process of moving from data to actionable insights. I hope you'll download and use these segments, but more than that I hope you'll learn how to create delightful analytics segments with the options you have at your disposal..."
Added: 21 December 2010;
Page views: 271
Rating: 0
Votes: 0
- Is Your Content Making a Good First Impression? [How To in GA]
- Written by Shockley Au. Search Engine People, 17 December 2010. "First impressions matter, whether they are made offline by a sales representative, or online by a visit to your website. Is the content on your website making a good first impression? Which content resonates better with new visitors? We can answer these questions by creating a custom report in Google Analytics..."
Added: 20 December 2010;
Page views: 426
Rating: 0
Votes: 0
- Getting to Grips with Goals in Google Analytics
- by Dave Chaffey. Smart Insights, December 3, 2010. "A how-to guide for setting up goals in Google Analytics. In another post, I've written about how to set high-level goals for digital marketing, this post shows how best to set them up within Google Analytics..."
Added: 9 December 2010;
Page views: 131
Rating: 0
Votes: 0
- How To Track Clicks On #Anchors in Google Analytics
- Written by Shockley Au. Search Engine People, 8 December 2010. "Last week, a question from a client landed in my inbox, about whether or not it was possible to track clicks on anchors/fragments. Good question! While the vanilla out-of-the-box Google Analytics doesn't do this, a little bit of customization with JavaScript can do the trick..."
Added: 8 December 2010;
Page views: 189
Rating: 0
Votes: 0
- Monitor SEO Projects with Google Analytics Custom Segments
- Written by Tim Leighton-Boyce. Search Engine People, 30 November 2010. "It's no surprise that the paid search reports in Google Analytics encourage and help you to slice and dice your data using multiple dimensions. But for unpaid search you get the keyword and the search engine and… well, that's it. There are no built-in equivalents of 'campaigns' or 'ad groups' to help you structure your projects and establish business processes to get the best results. But custom advanced segments can fill the gap. You can divide your keywords into groups to get an easy overview of how you're doing and find the key to some powerful analysis..."
Added: 30 November 2010;
Page views: 390
Rating: 0
Votes: 0
- 4 Advanced Segments For Tracking Social Media in Google Analytics
- Written by Shockley Au. Search Engine People, 26 November 2010. "Google Analytics is an extremely powerful tool – especially if you look beyond the standard reports. You can even use Google Analytics to gauge your social media efforts, and here are 4 advanced segments that you can create in GA to do just that. We will be creating advanced segments to look at the following: 1. Blog and Forum Visits; 2. Traffic from Social Media Sites; 3. Traffic from Branded Organic Search; 4. Traffic from Email..."
Added: 26 November 2010;
Page views: 198
Rating: 0
Votes: 0
- How to Monitor Promotional Campaigns with Google Analytics
- by Craig Buckler. SitePint Blog, 25 November 2010. ".... campaign management is built into Google Analytics. If you're using the system already, it's simply a matter of tagging links to your website with the appropriate arguments. These are the arguments you can add to inbound URLs ..."
Added: 26 November 2010;
Page views: 148
Rating: 0
Votes: 0
This category last updated: 23 May 2012
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