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Google Analytics
Articles and resources about best practice use of the Google Analytics web measurement tool.
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- Segmenting Social Traffic in Google Analytics
- Posted by Rand Fishkin. SEOMoz The Daily SEO Blog, November 23, 2010. How to create a custom segment in Google Analytics to find your social media traffic.
Added: 25 November 2010;
Page views: 224
Rating: 0
Votes: 0
- Video tracking in Google Analytics: Introduction
- by Jonathan - LunaMetrics, Posted on November 9, 2010. "Many sites have embedded video these days. I commonly hear requests from users of Google Analytics along these lines: 'How can I measure whether my visitors are actually playing these videos? We spend a lot of money and effort producing them, so how do I tell if people even watch them? Or if they are more likely to become a customer if they do?' Our approach: Event Tracking We're going to use the Event Tracking feature of Google Analytics to capture this stuff..."
Added: 15 November 2010;
Page views: 736
Rating: 0
Votes: 0
- Optimize And Analyze For Mobile, part 1
- Posted by Jeff Gillis, Google Analytics Team and Feras Alhlou, E-Nor. Google Analytics Blog, Thursday, November 11, 2010. "This is part 1 of a timely 3 part guest post on mobile analytics strategy and implementation by Feras Alhlou at E-Nor, a Certified Partner in Northern California. A must-read if you're preparing for the mobile revolution that has been going on for a few years. :-) There's still time - use these posts as a starting point. Only a few years ago, organizations were still trying to figure out the web. Forward thinking marketers contemplated the capacity of the digital medium to implement viable online business strategies and maximize marketing ROI. Over time, marketing managers and business owners saw the writing on the, er, screen. Those who invested in their online presence and established a measurement culture are now reaping great benefits..."
Added: 12 November 2010;
Page views: 421
Rating: 0
Votes: 0
- Major New Features Added To Intelligence
- Posted by Beth Liebert, Google Analytics Team. Google Analytics Blog, Thursday, November 4, 2010. "Today at Ad Tech NYC, we announced a few major new features in your Intelligence reports which should be very useful: Major Contributors for Custom Alerts, and SMS and Email alerts..."
Added: 5 November 2010;
Page views: 142
Rating: 0
Votes: 0
- 5 Quick Google Analytics Hacks
- Posted by Tom Critchlow. SEOmoz The Daily SEO Blog, October 17, 2010. Covers: 1) Regex for Counting " " and "/"; 2) Check Your Analytics Code Is Correctly Installed; 3) 5 Ways to Segment your Funnel; 4) Track SEO Variables In Google Analytics; and 5) Track Form Abandonment.
Added: 25 October 2010;
Page views: 184
Rating: 0
Votes: 0
- Google Analytics Seminars November 2010
- Mangold Sengers. Day 1 - Introduction and User Training - Melbourne, Thursday, 11 November 2010; Sydney, Australia: Thursday, 18 November 2010 - Introduction to Web Analytics; Google Analytics Interface Features; Sharing and Customizing Reports; Understanding Visitors, Traffic Sources, Content and Goals. Day 2 - Advanced Technical Implementation - Melbourne, Australia: Friday, 12 November 2010; Sydney, Australia: Friday, 19 November 2010 - Best Practices for Setup and Configuration; Using and Creating Filters; Setting and Configuring Goals and Funnels; Ecommerce, Site Search, Event Tracking, Custom Reports and Advanced Segments.
Added: 22 October 2010;
Page views: 308
Rating: 0
Votes: 0
- Introducing In-Page Analytics: Visual context for your Analytics data
- Posted by Trevor Claiborne, Google Analytics Team. Google Analytics Blog, Friday, October 15, 2010. Google Analytics have a new feature in beta: In-Page Analytics. With In-Page Analytics, you can see your Google Analytics data superimposed on your website as you browse...
Added: 18 October 2010;
Page views: 186
Rating: 0
Votes: 0
- The Executive's Guide to Google Analytics
- By Justin Cutroni. Analytics Talk, October 12, 2010. "The debate whether Google Analytics is enterprise ready is more or less dead. People have finally figured out that they should use a tool that fits their needs regardless if they have 5 employees or 50,000. If that's a paid solution fine. If it's a free solution fine. With that said, I've seen the number of inquiries from larger organizations dramatically increase in the past two years (ever since Google released the API, Custom Reporting and Advanced segmentation in 2008). That brings me to the point of this post. With more and more inquiries, more executives are asking some interesting questions about Google Analytics. Here is my humble attempt to answer some of the most common questions I've heard about Google Analytics..."
Added: 13 October 2010;
Page views: 181
Rating: 0
Votes: 0
- Overcoming Obstacles - How To Use Virtual Pageviews in Google Analytics To Track Conversion
- Written by Glenn Gabe. Search Engine People, 11 October 2010. "In Google Analytics, there are two core ways to track actions that you deem important on your website. First, you can track these actions as conversion goals and then tie conversion back to specific traffic sources, campaigns, or keywords. You can view conversion goals in Google Analytics via Goal Set tabs in your reporting (see screenshot below). The second way you can track specific actions on your website is by using Event Tracking. Using Event Tracking, you can identify when certain actions are triggered on your site, while also providing more information about that event (via parameters you provide in your Event Tracking code)..."
Added: 12 October 2010;
Page views: 172
Rating: 0
Votes: 0
- How to Turn Google Analytics Into Your Own Rank Tracker Using Custom Variables
- Posted by Mike Pantoliano. SEOmoz - The Daily SEO Blog, September 29, 2010. "... Custom variables are a bit of an enigma to even advanced Analytics users. I'll admit that I never really made much use of them in the past. You'll often see examples where custom variables are used to track logged in vs. unlogged in users, which is definitely a great use. Rob Ousbey's 6 cool things YOU can do with custom variables is a good set of examples to get your feet wet. In André Scholten's example above we're using Google Analytics user defined value, isn't that just as good a custom variable? Well, the difference depends on how you intend on using your data. With custom variables, you're granted much more flexibility within Google Analytics for slicing and dicing data..."
Added: 11 October 2010;
Page views: 172
Rating: 0
Votes: 0
- Adding Two Books to the Analyst's Bookshelf
- By Justin Cutroni. Analytics Talk, October 1, 2010. "Lots of folks have been emailing asking where the heck I've been. I'm still here, but the last few months have been jam packed. In addition to starting a new job at WebShare (which is wicked fun!) I've co-authored a new book with two smart guys and finished an update to my first book, er, PDF. If you've got a second I'd love to tell you a little more about these projects. You're probably wondering why two books?..."
Added: 11 October 2010;
Page views: 589
Rating: 0
Votes: 0
- Was that visitor signed-in?
- by John. LunaMetrics, Posted on October 7, 2010. "With GA you can track custom information about a visitor, a specific visit, or a particular page with Custom Variables. One of the things people often want to do is to know when the visit is a signed-in visit. The GA JavaScript is pretty easy for this..."
Added: 8 October 2010;
Page views: 142
Rating: 0
Votes: 0
- Tracking Offline Marketing with Google Analytics - Whitepaper
- Measuring Success - Official blog for the book Advanced Web Metrics with Google Analytics by Brian Clifton, September 27, 2010. "When it comes to tracking offline marketing campaigns, many marketers are unaware of the potential of using their existing web analytics tool to measure success. Typically, the reliance is on traditional, imprecise data such as print distribution figures (a.k.a. readership numbers), viewing figures (TV audience metrics), or footfall metrics ('20,000 people walk pass this sign every day').."
Added: 8 October 2010;
Page views: 106
Rating: 0
Votes: 0
- Tracking Offline Marketing using Google Analytics
- Advanced Web Metrics Whitepaper, by Brian Clifton (PhD), Version 1.1, September 2010. "This whitepaper is aimed at web managers, digital marketers and webmasters who wish to track and assess offline marketing efforts via their website. Four methods to do this are presented - the first two are technical approaches that require an understanding of how to set up redirection on your web server. The latter two are non-technical alternatives. This whitepaper is an adaptation of Chapter 11 from the book - Advanced Web Metrics with Google Analytics, second edition by Brian Clifton (Wiley 2010)..." [Requires Registration]
Added: 8 October 2010;
Page views: 248
Rating: 0
Votes: 0
- Back To Basics: The Power of Exclusion (Part 3)
- Posted by Alden DeSoto, Google Analytics Team. Google Analytics blog, Wednesday, October 6, 2010. "In Part 2, we saw that a store owner gained an unexpected lift in search traffic to his website after running a promotion on a referring site. The questions we left until this week to answer are these: How many extra searches resulted from the promotion? And, what keywords did people search on? To answer these questions, we need to compare what usually happens versus what actually happened after the promotion..."
Added: 8 October 2010;
Page views: 118
Rating: 0
Votes: 0
This category last updated: 23 May 2012
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