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Google Analytics
Articles and resources about best practice use of the Google Analytics web measurement tool.
1
Categories
- Google Analytics Site Search
- Articles and resources giving detail on how to set up Site Search capability within the Google Analytics interface.
539
External Links
- Decoding Google Analytics
- Posted by Patricia Boswell, Google Analytics Team. Google Analytics Blog, September 9, 2008. "For many kinds of analysis, simply copying and pasting the Google Analytics tracking code into your site is more than enough. But there's a growing population of Analytics power users who want fine-grained control over their site tracking and who have a burning desire to understand and manipulate the behavior of Analytics. For those of you, we now offer Google Analytics on Google Code..."
Added: 15 September 2008;
Page views: 833
Rating: 0
Votes: 0
- Google Analytics
- Google, 2006. Free web analytics tool from Google. "Google Analytics tells you everything you want to know about how your visitors found you and how they interact with your site. You'll be able to focus your marketing resources on campaigns and initiatives that deliver ROI, and improve your site to convert more visitors..."
Added: 5 June 2006;
Page views: 1,725
Rating: 0
Votes: 0
- Making it easier to measure your Goals
- Posted by Stefan F. Schnabl, Product Manager, Google Analytics. Google Analytics Blog, Wednesday, May 22, 2013. "Just as physical stores need to keep track of their sales and in-store visits, businesses with an online presence need to understand how visitors are interacting with their site. Google Analytics provides tools to help understand and evaluate these interactions. For example, if purchases are your key objective, Ecommerce tracking allows you to measure sales performance. Yet sales are just one possible goal—there are many other important interactions that may be valuable to your business, such as media plays, social connections, newsletter sign-ups, a minimum purchase value, or the amount of time spent on a screen. Using Goals, you can measure these types of engagement activities and track how these interactions help you to meet your larger business objectives. Today, we’re announcing several updates to Goals in Google Analytics—including a new set-up flow, new templates, and new verification capabilities—to make it easier for you to measure customer behavior and evaluate your performance. These updates are now live in Google Analytics..."
Added: 23 May 2013;
Page views: 52
Rating: 0
Votes: 0
- Google Analytics Language Report: What You Can Learn About Your Visitors
- by Anna Lewis, Search Engine Watch, May 21, 2013. "This Google Analytics Language report is beneficial for understanding your users better and seeing how activity might vary across different languages. This report shows us how many visits and the on page interaction that has been seen for different languages..." Demonstrates how to create an advanced segment to group like language components together.
Added: 22 May 2013;
Page views: 52
Rating: 0
Votes: 0
- 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold
- by Josh Braaten, Search Engine Watch, May 16, 2013. "Analyzing your website data with Google Analytics is much like mining for gold. Advanced prospectors profit because they know where to look to find the nuggets, while inexperienced practitioners come up with only dirt after making the mistake of trying to prospect the entire mountain. If web analytics is like gold mining, then a Google Analytics advanced segment is the pickaxe you need to chisel through your data to expose the glimmering insights inside. We've tapped into some of the web's finest web analytics professionals to share their tips for mining analytics gold. Here are 16 secret – until now – Google Analytics advanced segments that could make you insights rich, too..."
Added: 22 May 2013;
Page views: 60
Rating: 0
Votes: 0
- Measuring and Increasing the ROI of Your Content Resources
- Posted by Mike Pantoliano. SEOMoz - The Daily SEO Blog, April 22nd, 2013. "... With so much emphasis often put on the traffic generation potential of a good content marketing strategy, I want to focus this post on measuring and increasing the return on the (sometimes sneakily large) investment. Some common goals you'll hear surrounding a content marketing strategy include generating traffic for generic terms, increasing social shares, and developing the brand's authority (measured by increases in branded traffic, or some other indicator). In the right circumstances, all of these are nice metrics for the relevant stakeholders in the organization, but they're all just proxies for measuring the growth of a business. They're measurements of the means, not the end..."
Added: 9 May 2013;
Page views: 77
Rating: 0
Votes: 0
- Periodic Table of Google Analytics
- by Jeff Sauer. Jeffalytics. "Early this year I began working on a project to categorize and visually display all of the powerful options available within Google Analytics. After dreaming up several display methods, I decided on an idea that has worked well in the past for other areas: the Periodic Table of Google Analytics. The results of this work are three ways to visualize Google Analytics in an easy to understand manner: An interactive periodic table of Google Analytics hosted on Jeffalytics.com (this page)..."
Added: 1 May 2013;
Page views: 110
Rating: 0
Votes: 0
- Deduplicate Your Google Analytics Reports in Excel
- by Annie Cushing. Search Engine Land, April 26, 2013. "One of the steps in my last post on finding 404 pages worth saving involved determining if any of your404 pages received traffic in the past year. This can be accomplished by pulling a landing page report and using VLOOKUPs in Excel to see any of your broken pages used to receive traffic. However, Google Analytics (GA) content reports are case sensitive, so you might have multiple versions of what should be a single line item because of this. For example, /default.aspx and /Default.aspx are considered two different pages in Google Analytics. If you’re used to exporting your content or landing page reports without taking this extra step, you’re probably reporting inaccurate data..."
Added: 1 May 2013;
Page views: 94
Rating: 0
Votes: 0
- Social Media Traffic: Get It Together in Google Analytics
- by Dorcas Alexander. LunaMetrics, Posted on April 25, 2013. "Your social media traffic data is split across several reports in Google Analytics. Are you taking steps to get it together? Social media traffic sources appear in Social :: Network Referrals, as well as in Sources :: All Traffic and Sources :: Referrals. They also appear in Sources :: Campaigns if you use campaign-tagged links, not to mention the ones masquerading as direct traffic. There’s little you can do about the direct traffic, but to get a handle on the rest of it, it’s helpful to understand where the reports overlap and where they don’t. Some of the sources for these visits are accounted for across reports. Others appear only in Sources reports and not in Social reports..."
Added: 1 May 2013;
Page views: 155
Rating: 0
Votes: 0
- A PR Dashboard for Google Analytics
- by Justin Cutroni, Analytics Blog, February 18, 2013. "I recently wrote a post about Google Analytics for PR pros. After walking through what metrics I thought were important, I included a link to a PR dashboard for Google Analytics that anyone can add to Google Analytics. Here’s an explanation of the dashboard... This dashboard is focused on the visitors to a website, where they came from and what they do on the site. It starts with a simple count of people and how many sessions they created. This is a good way to get an idea of the normal trend of traffic and people. If there any abnormal? Did you do something to cause a bump?..."
Added: 25 April 2013;
Page views: 100
Rating: 0
Votes: 0
- 3 Key Google Analytics Features In-House Practitioners Should Be Using
- Posted by Krista Seiden, Product Marketing Manager, Google Enterprise. Google Analytics Blog, Wednesday, April 17, 2013. "Working as a practitioner in house at a technology company, one of my jobs is to teach my team members how to fish with Google Analytics. What should they be looking for in GA? Where do they start? What is meaningful? Are the campaigns being measured? Are the microsites tagged? These are the types of questions I get everyday, and very likely, you do too. I've narrowed down my tips to 3 key things I try to get people comfortable with first (bite sized bits to get them hooked). 1. Event Tracking 2. Advanced Segments 3. Shortcuts..."
Added: 18 April 2013;
Page views: 105
Rating: 0
Votes: 0
- Real-Time Widgets Now Available in Dashboards
- Posted by the Google Analytics Real-Time team. Google Analytics Blog, Tuesday, April 16, 2013. "The Dashboards feature in Google-Analytics is a great way to arrange a set of related custom widgets into a report you look at frequently (for example, see dashboards for a variety of use cases in our Solutions Gallery). Today we’re expanding dashboards' functionality with four new real-time widgets that you can and plug into any dashboard (new or existing) of your choosing!..."
Added: 18 April 2013;
Page views: 83
Rating: 0
Votes: 0
- 11 valuable Google Analytics advanced segments
- by Graham Charlton. Econsultancy, 16 April 2013. "Along with custom reports (and sometiimes in conjunction with them), custom advanced segments are a great way of gaining extra insight and value from your Google Analytics account... - Not provided segment for organic search - Organic searches minus not provided - Google+ traffic - Search queries with multiple keywords - Branded vs non-branded keywords - Mobile traffic (excluding tablets) - Organic traffic with conversions - Social traffic with conversions - Blog to website traffic - Depth of visits - Depth of visits for social traffic..."
Added: 18 April 2013;
Page views: 161
Rating: 0
Votes: 0
- Overwriting (not provided) Keywords with Inferred Keywords in Google Analytics
- Posted by Ben Alvord. The YouMoz Blog, April 4th, 2013. "This post describes a method for overwriting the dreaded keyword (not provided) with the keyword which you have inferred that (not provided) represents..."
Added: 10 April 2013;
Page views: 104
Rating: 0
Votes: 0
- Tracking Mobile Visitors in Google Analytics: A Checklist Guide for Mobile Insights
- By Bridget Randolph. Distilled, Published April 4, 2013. "There are three types of web property for which you can track mobile traffic in Google Analytics: a single URL site, which might be: - a non-mobile desktop site - a responsive/dynamically serving mobile-friendly site a separate mobile site on a different URL (e.g. m.domain.com) a mobile app..."
Added: 10 April 2013;
Page views: 113
Rating: 0
Votes: 0
This category last updated: 23 May 2013
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