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Articles and resources about web analytics tools.
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- Beyond Website Analytics: Tools For Helping Measure 'Other Things'
- by Frank Watson. Search Engine Watch, August 13, 2010. "Online marketing now involves a lot more than websites and search results. Any successful company using the web as part of their sales process needs to start analyzing the "other things." So to help, let's examine some useful tools for measuring the benefits of other areas of the Internet..."
Added: 18 August 2010;
Page views: 633
Rating: 0
Votes: 0
- Viral, Social, Sentiment, Mobile: 4 Delightful Web Analytics Solutions
- Occam's Razor by Avinash Kaushik, 12 July 2010. ".. In this blog post I want to share four analytics tools that I have been playing with for a while… tools that solve an interesting problem… tools that point to what might be in terms of our near term analytical future... and in almost all cases they don't even know!..."
Added: 13 July 2010;
Page views: 808
Rating: 0
Votes: 0
- Online Video Analytics: YouTube Insight - Advanced Techniques
- By Greg Habermann, Search Engine Watch, May 17, 2010. How to use Excel spreadsheets to retrieve data from YouTube Insight to analyse video usage
Added: 17 May 2010;
Page views: 983
Rating: 0
Votes: 0
- The Complexity of Deciding Which Web Analytics Solution To Use
- Posted by Grant Hilton. Bruce Clay Australasia SEO Blog, 12 February 2010. "... Using Web Analytics software is integral to your search marketing strategy and is the key to keeping on top of your search traffic, referrals, visitors and more. With paid and free Web Analytics providers which one should you use?..."
Added: 24 February 2010;
Page views: 578
Rating: 0
Votes: 0
- The Coming Bifurcation in Web Analytics Tools
- by Eric T Peterson. Web Analytics Demystified Blog, Wednesday, February 10, 2010. "... At Web Analytics Demystified we have been talking over the last six months to an increasing number of companies that are considering dropping their historical vendor, almost always in favor of Google Analytics. And at Web Analytics Demystified we don’t do that much work with small, mom-and-pop shops … these are global organizations, name brands, and market leaders in their respective categories. Most of these companies are spending well-over $500,000 per year on analytics technology, and a handful are spending double that..."
Added: 11 February 2010;
Page views: 641
Rating: 0
Votes: 0
- The Numbers Just Don't Add Up
- by Jim Sterne. Online Metrics Insider, Friday, October 2, 2009. Web analytics is an imprecise science - every product will give you a different result. However, in the end it is not about accuracy but about trends and to quote Jim Sterne: "The numbers don't have to be precise -- just compelling."
Added: 5 October 2009;
Page views: 654
Rating: 0
Votes: 0
- Quantcast - Web-based audience insights tool
- Provides a free audience measurement demographic profiling research tool. When you join the Quantcast program you can gather traffic information, as well as granular demographic, geographic, lifestyle and business data for all of your websites, as well as giving you complete control over what data you choose to make public.
Added: 2 September 2009;
Page views: 934
Rating: 0
Votes: 0
- How To Choose A Web Analytics Solution
- by Evan LaPointe. Search Engine Land, August 31, 2009. "Choosing the analytics tool you will use to track what's happening on your web site can be a time-consuming, expensive, and incredibly frustrating experience. There are a number of good candidates to choose from and each touts an impressive feature set that promises to significantly improve everything about your web site. But while there's a lot of hype about what these tools will do to improve your life, it's important to remember that you're not actually choosing an analytics provider, you're choosing a reporting and data gathering system - in other words, a very pretty database. I can't stress enough that there is no such thing as a tool that does analysis for you, so while it's wonderful to focus on features, don’t forget to hire a few smart people, too..."
Added: 1 September 2009;
Page views: 463
Rating: 0
Votes: 0
- When to use paid and free analytics services
- by Justin Kistner, Webtrends. Web Analytics World, Tuesday, August 25, 2009. "Recently there have been several stories trying to understand when to use paid solutions over free solutions like Google Analytics... We wanted to take a moment to offer some insights into the decision on whether to use a free or paid service. The truth is, it's not us vs. Google. We like Google! ..."
Added: 27 August 2009;
Page views: 445
Rating: 0
Votes: 0
- Seven Reasons to Switch Web Analytics Tools
- by Jim Sterne. Online Metrics Insider, Friday, July 31, 2009. "Most organizations I speak with are on their third or fourth Web analytics tool by now. The funny part is that some are switching from tool A to tool B, while others are switching from tool B to tool A. Are they all so bad? Yes, they are -- and here are the reasons..."
Added: 3 August 2009;
Page views: 511
Rating: 0
Votes: 0
- Back to Basics: Free Google Analytics Tools
- Posted by Christina Park, Google Analytics Team. Google Analytics Blog, Monday, June 29, 2009. "We've picked two free tools that anyone can use while setting up Google Analytics for your site..." The tools are URL builder and SiteScan.
Added: 30 June 2009;
Page views: 822
Rating: 0
Votes: 0
- The Analytics Pro's Tools of the Trade
- Posted by Caleb Whitmore of Analytics Pros, a Google Analytics Authorized Consultant. Google Analytics Blog, Tuesday, April 28, 2009. "Outlines some must have web analytics tools including: the Firefox browser and the associated Web Developer Toolbar; Firebug; Live HTTP headers; the Chrome JavaScript Console; Internet Explorer: DebugBar; Live Data Stream Analysis in Internet Explorer: Fiddler2; and the IE Cookies Viewer..."
Added: 30 April 2009;
Page views: 899
Rating: 0
Votes: 0
- adCenter Analytics Beta To Close
- by Mel Carson - MSFT. Microsoft adCenter, Thursday, March 12, 2009. "The Microsoft adCenter AnalyticsBeta team announced today the end of the adCenter Analytics beta program. The beta has been closed, but the program will remain available to current users through December 31, 2009..."
Added: 16 March 2009;
Page views: 577
Rating: 0
Votes: 0
- Omniture Adds Twitter Analytics to Arsenal
- By Enid Burns, ClickZ, March 5, 2009. "... Through its API, Omniture is making it possible for customers to measure brand activity on Twitter through SiteCatalyst, its main platform. The program counts the number of times a brand is mentioned and presents it in a bar graph that can be sorted by day. The tool classifies Twitter users into segments, such as customers, vendors, employees, and other categories..."
Added: 6 March 2009;
Page views: 714
Rating: 0
Votes: 0
- Data Analysts Captivated by R's Power
- By Ashlee Vance. The New York Times, January 6, 2009. R is an open source free programming language used by many data analysts inside corporations and academia including Google, Pfizer, Merck, Bank of America, the InterContinental Hotels Group and Shell.
Added: 20 February 2009;
Page views: 520
Rating: 0
Votes: 0
This category last updated: 1 May 2013
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