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Web Analytics Tools
Articles and resources about web analytics tools.
4
Categories
- ClickTracks
- Articles and resources about the ClickTracks web analytics tool.
- Google Analytics
- Articles and resources about best practice use of the Google Analytics web measurement tool.
- HBX Analytics
- Articles and resources about the HBX Analytics web analytics tool.
- Yahoo! IndexTools
- IndexTools provides a browser based web analytics online marketing service.
3
Site Articles
- ClickTracks - Archive
- Archived articles and resources about the ClickTracks web analytics software.
Added: 16 December 2005
Page views: 2,655
Rating: 0.0
Votes: 0
- Google Analytics - Archive
- Archived arcticles and resources about the Google Analytics tool.
Added: 16 December 2005
Page views: 2,051
Rating: 0.0
Votes: 0
- Whole of Victorian Government Web Analytics Requirements
- During 2007, The Victorian Government went to market for a whole of government web analytics tool - these are the requirements they used for that requirement
Added: 12 May 2010
Page views: 1,149
Rating: 0
Votes: 0
101
External Links
- Piwik Open Source Analytics: A Primer
- by Thom Craver, Search Engine Watch, May 16, 2012. "For many people, web analytics on a budget means Google Analytics. There are many log file analyzers that help the do-it-yourselfers. However, they merely report the data. They often don't provide the analysis tools to make the data meaningful information. Piwik is a web analytics package that aims to be a free software alternative to Google Analytics. Like Google, it allows you to place JavaScript code within your site to collect visitor page views and other events. However, unlike Google and other remote-hosted analytics services, it also comes with its own analytics collection server that runs on your website's server. This means you control the data collected..."
Added: 21 May 2012;
Page views: 25
Rating: 0
Votes: 0
- 6 Tools to Create a Social Media Dashboard
- Written by Ann Smarty. Search Engine People, May 2012. "Social media has become a major part of an online strategy or marketing. Where the industry was once dominated by advertisements and databases, now there is a new means of sharing content via Twitter, Facebook, Google+, LinkedIn, Pintrest and others. With this change has come the ability for anyone to reach viral status with the right means of using social media for exploiting content. The best way to use it for more than just a hit and miss method of sharing is by watching the effectiveness of your shares, followers, common mentions in brand, and keeping an eye on updates while providing plenty of your own. The trick is to know how to create a social media dashboard that really works for you. These six tools will give you what you need to do just that..."
Added: 15 May 2012;
Page views: 117
Rating: 0
Votes: 0
- Real-Time Analytics for Small-to-Medium-Sized Businesses
- by Jack Aaronson. ClickZ, March 18, 2011. "... for small or medium-sized companies looking to go beyond static analytics and view real-time data, there is a new player in town called Woopra. It is focused on real-time analytics, and that is where its strength is..."
Added: 14 November 2011;
Page views: 42
Rating: 0
Votes: 0
- What's the ROI on Free Tools?
- by Neil Mason. ClickZ, August 30, 2011. "... An organization has a website (or possibly multiple websites). It decides that it needs to do some tracking to see what's happening but doesn't want to spend too much money at this stage, and so decides to use Google Analytics. This is fine; Google Analytics is a strong, robust web analytics tool with a user-friendly reporting interface. Next, a developer puts the tag code on the site, data begins to flow, and after a while pretty charts begin to appear. At this point, things look good, data is coming in, and not a lot of effort or cost has been expended..."
Added: 1 September 2011;
Page views: 333
Rating: 0
Votes: 0
- Open Web Analytics
- created by Peter Adams. "Open Web Analytics (OWA) is open source web analytics software that you can use to track and analyze how people use your web sites and applications. OWA is licensed under GPL and provides web site owners and developers with easy ways to add web analytics to their sites using simple Javascript, PHP, or REST based APIs. OWA also comes with built-in support for tracking web sites made with popular content management frameworks such as WordPress and MediaWiki..."
Added: 24 August 2011;
Page views: 294
Rating: 0
Votes: 0
- The Conversion Optimisation Toolbox
- By David Fothergill. Web Analytics World, August 17, 2011. "... Conversion rate optimisation is all about a fine blend of science and art, analysing opportunities and finding the most creative solution to help boost a site's efficiency. It requires a broad skill base, which covers both the creative and analytical aspects of web marketing, and as such, the tools which can help an optimisation project can cover a whole host of areas..."
Added: 23 August 2011;
Page views: 422
Rating: 0
Votes: 0
- Why you should use Multiple Web Analytics Tools
- by Aaron Wall. SEO Book, August 17, 2011. "Why Analytics Are So Important - With SEO the most important thing to track is performance. Of course the bank account (& its growth rate) is a high level tracking mechanism, but it is the result of the combination of many ideas & efforts, the combination of multiple marketing strategies & traffic streams. To dig in further on what's working web analytics are your bread and butter. They don't give you aggregate data or could be data, but precisely and exactly what is happening on your sites: separating out what is working from what is not. Without analytics you are flying blind. Which is, of course, dangerous!..."
Added: 18 August 2011;
Page views: 375
Rating: 0
Votes: 0
- Cheap & Free Google Analytics Alternatives
- by Tom Demers. Business 2 Community, August 1, 2011. "The first question you should ask yourself if you're looking for a Google Analytics alternative is, of course: why? There are a few key classes of reasons you might be unsatisfied with and want to find an alternative to Google Analytics: - Attribution - Troubleshooting - Real-Time Analytics - Paranoia In this post we'll walk through why you might be interested in any of the previous incentives to find a Google Analytics alternatives, as well as providing at least one possible free to cheap solution..."
Added: 4 August 2011;
Page views: 324
Rating: 0
Votes: 0
- PiWik - open source web analytics
- "Piwik is a downloadable, open source (GPL licensed) real time web analytics software program. It provides you with detailed reports on your website visitors: the search engines and keywords they used, the language they speak, your popular pages… and so much more. Piwik aims to be an open source alternative to Google Analytics, and is already used on more than 150,000 websites. Piwik is a PHP MySQL software program that you download and install on your own webserver. At the end of the five minute installation process you will be given a JavaScript code. Simply copy and paste this tag on websites you wish to track (or use an existing plugin to do it automatically for you) and access your analytics reports in real time..."
Added: 8 June 2011;
Page views: 651
Rating: 0
Votes: 0
- Using Tools & APIs To Track Your Social Media Strategy
- Posted by Tom Critchlow. The Daily SEOmoz Blog, April 7, 2011. "Social media is becoming increasingly important for SEO. Just in the last week we've seen the launch of Google +1 and early correlation data showing Facebook shares are highly correlated with rankings. In this post I'm going to walk through a bunch of different ways of tracking your social media strategy. We'll start with the basic/easy stuff and move up to more complicated things..."
Added: 20 April 2011;
Page views: 613
Rating: 0
Votes: 0
- Multitouch Analytics
- YourAmigo, 2011. "Multitouch Analytics integrates with Google Analytics and offers additional reports that give you the full story on which marketing channels have been touched by your buyers. Integration is simple - just a couple of lines of Javascript code. And it's free..."
Added: 7 March 2011;
Page views: 539
Rating: 0
Votes: 0
- The Evolution of Social Media Analytics
- by Brian. Luna Metrics, Posted on November 23, 2010. "... Many free and easy to use tools have been developed because of the need to measure engagement in the social media stratosphere. For instance, socialmention is a real-time social media search and analysis tool that offers you feedback about your mentions on Twitter, Facebook, FriendFeed, YouTube, Digg, Google and more. Highlighting sentiments, keywords, top users, hash tags and sources of conversation, socialmention helps to gain some insights as to where your brand stands on various networks..."
Added: 25 November 2010;
Page views: 655
Rating: 0
Votes: 0
- Best Web Analytics 2.0 Tools: Quantitative, Qualitative, Life Saving!
- Occam's Razor by Avinash Kaushik, 19 October 2010. "... My goal is to give you a list of tools that I use in my everyday life as a practitioner (you'll see many of them implemented on this blog). You are not going to use all of them all at the same time (or with every client), but 1. it is good to know what is out there and 2. to be awesome you are likely to use one from each category..."
Added: 20 October 2010;
Page views: 512
Rating: 0
Votes: 0
- Beyond Website Analytics: Tools For Helping Measure 'Other Things'
- by Frank Watson. Search Engine Watch, August 13, 2010. "Online marketing now involves a lot more than websites and search results. Any successful company using the web as part of their sales process needs to start analyzing the "other things." So to help, let's examine some useful tools for measuring the benefits of other areas of the Internet..."
Added: 18 August 2010;
Page views: 545
Rating: 0
Votes: 0
- Viral, Social, Sentiment, Mobile: 4 Delightful Web Analytics Solutions
- Occam's Razor by Avinash Kaushik, 12 July 2010. ".. In this blog post I want to share four analytics tools that I have been playing with for a while… tools that solve an interesting problem… tools that point to what might be in terms of our near term analytical future... and in almost all cases they don't even know!..."
Added: 13 July 2010;
Page views: 740
Rating: 0
Votes: 0
This category last updated: 21 May 2012
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