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Social Media Analytics
Articles and resources about how you measure social media including the return on investment (ROI).
6
Site Articles
- 12 Paid Social Media Monitoring Tools - an overview
- The advantage of using paid social media monitoring tools over free ones include: Aggregating multiple social streams; deriving intelligence out of noise; user friendly dashboards; allow user to organize and view multiple sources; predictive analysis; patterns; metrics; realtime alerts.
Added: 2 August 2010
Page views: 983
Rating: 0
Votes: 0
- A framework for measuring social media activity
- A New Framework For Measuring Social Media Activity by Richard Pentin, Senior Planner, TMW on behalf of the IAB Social Media Council to help practitioners measure their activity effectively but also bring greater consistency across the industry.
Added: 15 July 2010
Page views: 803
Rating: 0
Votes: 0
- Social Marketing Analytics: A new framework for measuring results in social media
- While numerous social media measurement technologies exist, no single tool can adequately measure and provide insights for all social marketing activity. As tools evolve, organizations must persevere by aggregating measures and evaluating results in the context of a Social Marketing Analytics framework. This document presents Web Analytics Demystified and Altimeter Group’s recommendations for measuring social media. Our hope is that by setting reasonable and realistic expectations, our clients and companies around the world can begin to make better, more objective decisions regarding their own investment in these emerging channels.
Added: 15 July 2010
Page views: 1,042
Rating: 0
Votes: 0
- Social Media - Measuring and More: How to find - and acton - the correct metrics
- Presentation by Gadi Ben-Yehuda, Social Media Director IBM Center for the Business of Government, December, 2011. Slide deck for a US Government Web Manager University Webinar entitled The Basics of Social Media Metrics, delivered 7 December 2011.
Added: 15 December 2011
Page views: 243
Rating: 0
Votes: 0
- Social Media Metrics and Objectives
- Created by EnterpriseSocialTechnology.com, July 2010, this presentation covers social media metrics and establishing social media objectives. Before using Social Media for your organization it's important that you reflect your business objectives.
Added: 2 August 2010
Page views: 512
Rating: 0
Votes: 0
- Socialytics: Using Social Data for More Effective Sales, Marketing and Customer Service
- Presentation by Michael Fauscette, Group Vice President, Software Business Solutions, IDC. Explores using new analytic tools to analyze and take action on enterprise data and data collected from the social web for the social business. This presentation was made for the CRMe10 conference on August 2, 2010 in New York City.
Added: 14 December 2011
Page views: 61
Rating: 0
Votes: 0
111
External Links
- Measuring Social Engagement: 3 Ways To Identify High Value Content
- by Nan Dawkins. Marketing Land, May 22, 2012. "... Measuring the social engagement elicited by different types of content can help social media marketers pinpoint what is effective — and what isn't worth precious time and budget. Here are three ways to do it:..."
Added: 23 May 2012;
Page views: 22
Rating: 0
Votes: 0
- 5 Vital Facebook Reports Every Community Manager Should Know
- by Manny Rivas, Search Engine Watch, May 15, 2012. "... The best community managers are likeable, yes, but they also use data to learn about their existing and potential community as well as how best to interact with them. Let's examine Facebook Insights reports and public data sources that will help you understand, at a granular level, how your community consumes the stories you create, your fans demographic information, and how users are engaging with your competitors. Most all of these reports and metrics can be found in the Facebook Insights UI or in downloadable page and post level Excel reports..."
Added: 21 May 2012;
Page views: 27
Rating: 0
Votes: 0
- 6 Tools to Create a Social Media Dashboard
- Written by Ann Smarty. Search Engine People, May 2012. "Social media has become a major part of an online strategy or marketing. Where the industry was once dominated by advertisements and databases, now there is a new means of sharing content via Twitter, Facebook, Google+, LinkedIn, Pintrest and others. With this change has come the ability for anyone to reach viral status with the right means of using social media for exploiting content. The best way to use it for more than just a hit and miss method of sharing is by watching the effectiveness of your shares, followers, common mentions in brand, and keeping an eye on updates while providing plenty of your own. The trick is to know how to create a social media dashboard that really works for you. These six tools will give you what you need to do just that..."
Added: 15 May 2012;
Page views: 117
Rating: 0
Votes: 0
- Google Analytics Adds Backlinks Tracking to Social Reports
- by Miranda Miller, Search Engine Watch, May 7, 2012. "Google Analytics are now offering marketers a look into their link graph, with backlinks tracking in Google Analytics Social Reports. Social Reports were introduced in March 2012, adding a visual dimension to social activity tracking across multiple platforms. In fact, when released, Google Analytics were tracking more than 400 websitesfor their Social Reports..."
Added: 9 May 2012;
Page views: 95
Rating: 0
Votes: 0
- Expanding Google Analytics Social Reports: Tracking Links To Your Site Content
- Posted by Ilya Grigorik, Google Analytics team. Google Analytics Blog, Thursday, May 3, 2012. "Have you ever wondered which other pages on the web link to your own? Wouldn’t it be nice to know which sites are talking about your content, and in which context? Well, a problem no more: now you can see all the backlink URL’s, post titles, and more right within the new Social reports..."
Added: 7 May 2012;
Page views: 117
Rating: 0
Votes: 0
- A Social Media Dashboard for Google Analytics
- By Justin Cutroni. Analytics Talk, April 24, 2012. "As I’ve talked about before, dashboards are great for people that are focused on a specific thing. You can create a dashboard focused on mobile, one that is focused on a certain campaign, or one that is focused on social. Creating a social dashboard in Google Analytics is a lot easier now that we have specific social reports. This social dashboard outlined below will help you deep-dive into social data and understand social activities on, and to some extent, off, of a site..."
Added: 4 May 2012;
Page views: 153
Rating: 0
Votes: 0
- Using Google Analytics Social Reports To Measure Your Website Content And Engagement in Google+
- Google Analytics Blog, Monday, April 23, 2012. The following is a guest post contributed by Daniel Waisberg, Owner of Conversion Journey, a Google Analytics Certified Partner, and Founder of Online Behavior, a Marketing Measurement and Optimization portal. "Google Analytics has recently launched a new set of reports called Social reports, which can be used to analyze on-site and off-site interactions with social networks in reference to your own website content. The reports’ ultimate goal is to enable brands to measure the return on investment for social media activities and make more accurate, data-driven decisions about social. The most significant change that it brings to the game is we are now able to better tie social activities (on and off-site) to online behavior and revenue. This is especially accentuated for the Social Data Hub Partners, a group of networks that use the platform provided by Google Analytics; for all these networks we can learn deep information about off-site behavior..."
Added: 24 April 2012;
Page views: 116
Rating: 0
Votes: 0
- Full Funnel: Google Analytics Measures Social Media
- By Justin Cutroni. Analytics Talk, March 21, 2012. "We all love social media. We all use it all the time. As analyst and marketers we’re trying to define the business value of social. But the measurement is challenging. We’re trying to change that with Google Analytics and have introduced a set of Social Media reports to help measure the value of social. I like to relate the new social reprots to the various stages of the conversion funnel. The goal is to help marketers understand how social impacts all phases of the funnel, especially the lower funnel: conversions, transactions and revenue..."
Added: 20 April 2012;
Page views: 98
Rating: 0
Votes: 0
- Back to Basics: Getting to Know Google's Social Analytics
- by Jessica Lee, Bruce Clay, April 17, 2012. "Over the past few weeks, Google has rolled out its new social reporting in Google Analytics. The new Google reports allow for data discovery about social marketing with ease. Track how social marketing efforts play into site conversions and see the monetary values assigned to those conversions. Understand what social networks are driving the most traffic, what those users do when they arrive at your site, and how they are sharing the content they love. And the best part? It’s all free. In this article, we'll take a high-level look into some of the features that the new social analytics reports have to offer to your social media ROI tracking. .."
Added: 20 April 2012;
Page views: 146
Rating: 0
Votes: 0
- Rebooting Twitter's analytics
- by Jon VanZile, B to B Online, April 16, 2012. "There's no denying Twitter's massive reach into the b2b marketing world; but, until recently, it was hard to tell just how far that reach really went if you used Google's analytics to track your Web traffic. If you noticed an increase in your Twitter traffic over the past few months, there's a good reason why—and unfortunately, it might have nothing to do with your useful tweets..."
Added: 17 April 2012;
Page views: 240
Rating: 0
Votes: 0
- Tracking Your Social Engagement With Google Analytics
- by Sayf Sharif. LunaMetrics, Posted on March 29, 2012. "... What is Social Engagement Primarily this is referring to when a visitor to your website likes your page on Facebook, or clicks the Twitter button or Google’s +1, or even a share on LinkedIn. We were originally going to include Pinterest as well in this post, but we’re still having problems working nicely with their API. Hopefully they release something soon that let’s us Analytics nerds have better access. So when someone, for instance, like’s your page, it will get recorded as that user being socially engaged. You’ll see which users are socially engaged, which pages generated the most engagement, etc..."
Added: 12 April 2012;
Page views: 229
Rating: 0
Votes: 0
- Pinterest Analytics: 4 Easy Ways to Track Traffic from Pinterest
- by Jim Gianoglio. LunaMetrics, Posted on April 3, 2012. "... It’s hard to ignore Pinterest’s explosive growth over the past year. In a very short period of time, it’s gone from relative obscurity to a top 100 site, with 11.7 million unique monthly U.S. visitors. With that in mind, I naturally turn my attention to tracking Pinterest. How many visits does it send? Are those visits valuable? Do they convert? Are they engaged? How many people use the “pin it” button on my site? Which pictures on my site are the most pinned and re-pinned? So many questions, so little time! To get the ball rolling, here are four ways to measure Pinterest using Google Analytics:.."
Added: 12 April 2012;
Page views: 241
Rating: 0
Votes: 0
- Google Spreadsheets for Social Media Tracking and Sharing – Part 2
- Posted by Jim Gianoglio. LunaMetrics, March 22, 2012. "This is the second of a 2-part series on using Google Spreadsheets to make social media measurement easier, quicker and almost completely automated. For a refresher, read part 1 – Tracking Social Media with Google Spreadsheets. In the previous post, you learned how to create a Google Spreadsheet that automated the task of tagging URLs with campaign parameters and shortening the links. Now, I’m going to show you how to take it two steps further. Step 1: Send an email from within the Google Spreadsheet; Step 2: Detect when a new post is published (and automatically send the email)..."
Added: 28 March 2012;
Page views: 22
Rating: 0
Votes: 0
- Tracking Social Media with Google Spreadsheets – Part 1
- Posted by Jim Gianoglio. LunaMetrics, on February 14, 2012. "This is part 1 of a 2-part series on using Google Spreadsheets to make social media measurement easier, quicker and almost completely automated. When you’re done reading this, Part 2 awaits! There are two problems I'm going to solve for you today: 1. Tracking social media is hard; 2. You don't have time to track social media. Tracking social media is hard..."
Added: 28 March 2012;
Page views: 303
Rating: 0
Votes: 0
- Capturing The Value Of Social Media Using Google Analytics
- Posted by Phil Mui, Group Product Manager. Google Analytics Blog, Tuesday, March 20, 2012. "Measuring the value of social media has been a challenge for marketers... That's why we're releasing a new set of Social reports within Google Analytics. The new reports bridge the gap between social media and the business metrics you care about - allowing you to better measure the full value of the social channel for your business...."
Added: 22 March 2012;
Page views: 168
Rating: 0
Votes: 0
This category last updated: 23 May 2012
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