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Search Analytics
Articles and resources about search analytics or search engine metrics.
1
Site Articles
- Search Engine Analytics - Archive
- Articles and resources about search engine analytics.
Added: 23 December 2005
Page views: 2,536
Rating: 0.0
Votes: 0
84
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- Setting Up Actionable SEO Dashboards in the New Google Analytics
- by Taylor Pratt, SEO Book, February 22, 2012. "There have been many mixed reviews about the latest Google Analytics UI. Putting the frustration of having to learn a new UI aside (here's a great guide to navigating the new Google Analytics interface), the new Google Analytics actually brings to the table great customization options. One of my favorites being custom dashboards. Both the old and new interfaces offer a standard dashboard that acts as an overview of your analytics profile. But where the new UI has its advantage is with your ability to create your own dashboard - in fact, you can create up to 20 of them for each profile..."
Added: 5 March 2012;
Page views: 148
Rating: 0
Votes: 0
- Marketing Metrics and Analytics
- Marketo, 2011. "...Download this 70-page, all-encompassing guide to learn: The right metrics for understanding and interpreting marketing results; Why measuring marketing programs is difficult, and how to do it correctly and efficiently; Revenue metrics that get the executives' attention and prove marketing ROI; The critical elements of a marketing dashboard..."
Added: 9 November 2011;
Page views: 169
Rating: 0
Votes: 0
- Site Search Analytics - Pattern Analysis to Improve Your Site
- by Mike Fleming. Search Engine Guide, September 19, 2011. "... Pattern Analysis - With this type of analysis, you look at what your queries have in common or what's odd about them. Basically, as the name suggests, any patterns that you can identify when looking at the main phrases being used by your visitors. If you study these groups, you should be able to gain insights into the content your visitors want and need..."
Added: 22 September 2011;
Page views: 258
Rating: 0
Votes: 0
- How to use Google Analytics to Track SEO Progress
- by Christina Keffer. LunaMetrics, Posted on September 6, 2011. "SEO KPIs - Clients, it turns out, want to see how the efforts they're paying for are working. We show clients lots of reports that indicate the success of their SEO campaigns, and KPIs are slightly different for ever client depending on what kind of a site they have, what their goals are, etc. However, there are three univeral SEO Key performance indicators that we use for everyone..."
Added: 12 September 2011;
Page views: 355
Rating: 0
Votes: 0
- Using Data to Drive SEO Results
- by Ray Comstock. Search Engine Watch, August 15, 2011. "One of the cornerstones of any successful SEO campaign is the ability to use data to drive SEO results. I like to divide the data analytics process into three main phases: - Performance Reporting - Opportunity Identification - Prioritization This article will define those three phases, what data is considered, and what actions result from that analysis..."
Added: 18 August 2011;
Page views: 301
Rating: 0
Votes: 0
- SEO Metrics You Must Track and Report
- By Michael Martinez. SEO Theory – SEO Theory and Analysis Blog, August 9, 2011. "Search engine optimization metrics rarely tell the full story of what is happening with a Website in the searchable Web ecosystem. We don't look for the ultimate SEO metrics any more, which is probably a good thing, but I have to admit to some frustration when it comes down to having a meaningful discussion with anyone about what signifies success, growth, or failure for a Website. To understand your metrics you have to know how your Website behaves. You have to understand its cycles and rhythms. I don't just mean those weekly, monthly, and seasonal traffic cycles. I mean you have to understand what publishing new content generates in terms of data spikes (or dips) in your metrics..."
Added: 11 August 2011;
Page views: 319
Rating: 0
Votes: 0
- Interview With Louis Rosenfeld, Author Of Search Analytics
- by Shari Thurow. Search Engine Land, July 8, 2011. "... One of the untapped places to conduct keyword research effectively is the analytics data from your site search engine. In his book, Search Analytics for Your Site: Conversations with Your Customers information architect Louis Rosenfeld describes how website owners can implement various metrics on their site search engine to: Better understand searcher needs; Improve your website content, site navigation, and search performance; Understand keyword phrases in context; Get useful qualitative and quantitative metrics..."
Added: 14 July 2011;
Page views: 373
Rating: 0
Votes: 0
- Search Analytics for Your Site: Conversations with Your Customers
- By Louis Rosenfeld. UXMatters, June 24, 2011. "This is a sample chapter from Lou Rosenfeld's forthcoming book, Search Analytics for Your Site: Conversations with Your Customers. ©2011 Rosenfeld Media. Chapter 8: Practical Tips for Improving Search - I'll show you some specific benefits that come directly from site search analytics, starting with improving your site's search system..."
Added: 29 June 2011;
Page views: 487
Rating: 0
Votes: 0
- 4 Steps to Measure Social Media ROI with Google Analytics
- by Nathan Linnell. Search Engine Watch, June 16, 2011. "Social media ROI has remained elusive for numerous marketers despite their best efforts to develop a calculation that will prove the business value of the allotted social media resources. Through a new feature in Google Analytics, some customization to your Google Analytics tracking, and diligent work on the part of your social media team, the ROI of your social media efforts can be discovered using Google Analytics. To get to the point where you can calculate social media ROI, there are four steps that need to be taken..."
Added: 22 June 2011;
Page views: 654
Rating: 0
Votes: 0
- Which search metrics do you show your boss?
- by Mike Moran. Search Engine Guide, May 31, 2011. Metrics to consider: Return on Investment; Online conversions; and Site traffic.
Added: 2 June 2011;
Page views: 425
Rating: 0
Votes: 0
- What was the evidence? Users' information needs and analytics
- by Peter Jordan. Alpha.gov.uk team blog, 23 May 2011. "As mentioned in other blogs, one of the first and primary tasks for the Alphagov project was to build a site that provided the information and services users need. So where were we going for the evidence? Within the timescale and resources of the project we saw value in taking a quantitative approach – looking at analytics and particularly search analytics across the central government web estate. Writing this, I'm aware of Leisa Reichelt's blog on UX and Alphagov, but here I’m going to talk about the learnings we got from analytics about what people are doing. Of course, this should be informed, qualified and enriched by qualitative studies to understand intent..."
Added: 27 May 2011;
Page views: 426
Rating: 0
Votes: 0
- Analytical Measurement & SEO: Ignorance Isn't Bliss
- by Josh McCoy. Search Engine Watch, April 18, 2011. Shows you how to use Google Analytics to analyse your search analytics reports including the use of segmentation and categorical review.
Added: 20 April 2011;
Page views: 746
Rating: 0
Votes: 0
- 10 Quick & Dirty SEO Success Metrics
- by Andy Komack. Search Engine Land, March 4, 2011. "When your job is to drive organic search engine traffic to a website (SEO Director/Manager/Ninja), you will inevitably need to prove your worth. There’s nothing like cold-hard-facts to paint a picture of success (or expose 'The Man Behind The Curtain'). In an ideal world, all digital marketing efforts are managed under one bucket, and the collective measurements highlight the success of the team, or highlight the success of the complete bundle of digital efforts. But, in the end, ROI needs to be justified in order to keep the flow of budget and resources moving to each individual marketing effort. However, your job is SEO. You know that you are adding value. You just need to prove it..."
Added: 7 March 2011;
Page views: 539
Rating: 0
Votes: 0
- Monitor SEO Projects with Google Analytics Custom Segments
- Written by Tim Leighton-Boyce. Search Engine People, 30 November 2010. "It's no surprise that the paid search reports in Google Analytics encourage and help you to slice and dice your data using multiple dimensions. But for unpaid search you get the keyword and the search engine and… well, that's it. There are no built-in equivalents of 'campaigns' or 'ad groups' to help you structure your projects and establish business processes to get the best results. But custom advanced segments can fill the gap. You can divide your keywords into groups to get an easy overview of how you're doing and find the key to some powerful analysis..."
Added: 30 November 2010;
Page views: 390
Rating: 0
Votes: 0
- Improve Your SMB Site with These 2 Basic SEO Metrics
- by Rob Chant. Search Engine Watch, October 1, 2010. "If you're going to get anything out of a search engine optimization (SEO) campaign, whether you're working on it yourself or with an external provider, the first thing you need to do it get to grips with the main metrics, or measures, of campaign performance... "What is measured is managed." So let's look at a couple of metrics that are directly actionable, no matter what your level of SEO expertise..."
Added: 7 October 2010;
Page views: 573
Rating: 0
Votes: 0
This category last updated: 5 March 2012
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